IDEAS home Printed from https://ideas.repec.org/a/eee/soceco/v96y2022ics2214804321001403.html
   My bibliography  Save this article

The effect of online reputation systems on intergroup inequality

Author

Listed:
  • Kas, Judith

Abstract

Recent studies state that online reputation systems may decrease or even eliminate intergroup inequality. These studies base their conclusion on the finding that the presence of reputation information may decrease platform users’ reliance on demographic information. However, these findings tell only part of the story of the relation between reputation systems and intergroup inequality: they overlook the problem that reputation systems help those who obtained at least one review but may negatively affect those individuals who have not participated in interactions before. This study is the first to take the endogeneity of the reputation building process into account by providing a direct test of differences in inequality between individuals of different nationality between a situation with and without a reputation system. Using a preregistered online experiment, I show that inequality between American and Indian individuals is not lower when there is a reputation system than when there is no reputation system. Moreover, emergent inequality in initial rounds affects inequality in later rounds. This implies that platforms that wish to create equal opportunities for users with different backgrounds should not only try to make their reputation system more effective, but also to reduce initial differences between individuals with different backgrounds.

Suggested Citation

  • Kas, Judith, 2022. "The effect of online reputation systems on intergroup inequality," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
    • Handle: RePEc:eee:soceco:v:96:y:2022:i:c:s2214804321001403
    DOI: 10.1016/j.socec.2021.101800
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S2214804321001403
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.socec.2021.101800?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nunley, John M. & Owens, Mark F. & Howard, R. Stephen, 2011. "The effects of information and competition on racial discrimination: Evidence from a field experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 80(3), pages 670-679.
    2. Charness, Gary & Du, Ninghua & Yang, Chun-Lei, 2011. "Trust and trustworthiness reputations in an investment game," Games and Economic Behavior, Elsevier, vol. 72(2), pages 361-375, June.
    3. Antonio A. Arechar & Simon Gächter & Lucas Molleman, 2018. "Conducting interactive experiments online," Experimental Economics, Springer;Economic Science Association, vol. 21(1), pages 99-131, March.
    4. Gary E. Bolton & Elena Katok & Axel Ockenfels, 2004. "How Effective Are Electronic Reputation Mechanisms? An Experimental Investigation," Management Science, INFORMS, vol. 50(11), pages 1587-1602, November.
    5. Jaeger, Bastian & Sleegers, Willem W.A. & Evans, Anthony M. & Stel, Mariëlle & van Beest, Ilja, 2019. "The effects of facial attractiveness and trustworthiness in online peer-to-peer markets," Journal of Economic Psychology, Elsevier, vol. 75(PA).
    6. Dubois, D. & Willinger, M. & Blayac, T., 2012. "Does players’ identification affect trust and reciprocity in the lab?," Journal of Economic Psychology, Elsevier, vol. 33(1), pages 303-317.
    7. Devin G. Pope & Justin R. Sydnor, 2011. "What’s in a Picture?: Evidence of Discrimination from Prosper.com," Journal of Human Resources, University of Wisconsin Press, vol. 46(1), pages 53-92.
    8. John Duffy & Huan Xie & Yong-Ju Lee, 2013. "Social norms, information, and trust among strangers: theory and evidence," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 52(2), pages 669-708, March.
    9. Kas, Judith & Corten, Rense & van de Rijt, Arnout, 2022. "The role of reputation systems in digital discrimination," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 20(4), pages 1905-1932.
    10. Maarten Ter Huurne & Amber Ronteltap & Chenhui Guo & Rense Corten & Vincent Buskens, 2018. "Reputation Effects in Socially Driven Sharing Economy Transactions," Sustainability, MDPI, vol. 10(8), pages 1-19, July.
    11. Tjaden, Jasper Dag & Schwemmer, Carsten & Khadjavi, Menusch, 2018. "Ride with Me - Ethnic Discrimination, Social Markets and the Sharing Economy," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 34(4), pages 418-432.
    12. Benjamin Edelman & Micahel Luca, 2014. "Digital Discrimination: The Case of Airbnb.com," Harvard Business School Working Papers 14-054, Harvard Business School.
    13. Yanbo Ge & Christopher R. Knittel & Don MacKenzie & Stephen Zoepf, 2016. "Racial and Gender Discrimination in Transportation Network Companies," NBER Working Papers 22776, National Bureau of Economic Research, Inc.
    14. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    15. Boero, Riccardo & Bravo, Giangiacomo & Castellani, Marco & Squazzoni, Flaminio, 2009. "Reputational cues in repeated trust games," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(6), pages 871-877, December.
    16. Chen, Daniel L. & Schonger, Martin & Wickens, Chris, 2016. "oTree—An open-source platform for laboratory, online, and field experiments," Journal of Behavioral and Experimental Finance, Elsevier, vol. 9(C), pages 88-97.
    17. Fehrler, Sebastian & Przepiorka, Wojtek, 2013. "Charitable Giving as a Signal of Trustworthiness: Disentangling the Signaling Benefits of Altruistic Acts," IZA Discussion Papers 7148, Institute of Labor Economics (IZA).
    18. Ert, Eyal & Fleischer, Aliza & Magen, Nathan, 2016. "Trust and reputation in the sharing economy: The role of personal photos in Airbnb," Tourism Management, Elsevier, vol. 55(C), pages 62-73.
    19. Keith Weigelt & Colin Camerer, 1988. "Reputation and corporate strategy: A review of recent theory and applications," Strategic Management Journal, Wiley Blackwell, vol. 9(5), pages 443-454, September.
    20. Benjamin Edelman & Michael Luca & Dan Svirsky, 2017. "Racial Discrimination in the Sharing Economy: Evidence from a Field Experiment," American Economic Journal: Applied Economics, American Economic Association, vol. 9(2), pages 1-22, April.
    21. Wozniak, David & MacNeill, Timothy, 2020. "Racial discrimination in the lab: Evidence of statistical and taste-based discrimination," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 85(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kas, Judith, 2022. "The effect of online reputation systems on intergroup inequality," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 96, pages 1-1.
    2. Kas, Judith & Delnoij, Joyce & Corten, Rense & Parigi, Paolo, 2022. "Trust spillovers in the sharing economy: Does international Airbnb experience foster cross‐national trust?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 21(3), pages 509-522.
    3. Rense Corten & Judith Kas & Timm Teubner & Martijn Arets, 2023. "The role of contextual and contentual signals for online trust: Evidence from a crowd work experiment," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-17, December.
    4. Kas, Judith & Corten, Rense & van de Rijt, Arnout, 2022. "The role of reputation systems in digital discrimination," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 20(4), pages 1905-1932.
    5. Francesco Bogliacino & Laura Jiménez & Gianluca Grimalda, 2015. "Consultative, Democracy and Trust," Documentos de Trabajo, Escuela de Economía 12696, Universidad Nacional de Colombia, FCE, CID.
    6. Anja Lambrecht & Catherine Tucker, 2019. "Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads," Management Science, INFORMS, vol. 65(7), pages 2966-2981, July.
    7. Farajallah, Mehdi & Hammond, Robert G. & Pénard, Thierry, 2019. "What drives pricing behavior in Peer-to-Peer markets? Evidence from the carsharing platform BlaBlaCar," Information Economics and Policy, Elsevier, vol. 48(C), pages 15-31.
    8. Olga Abramova, 2022. "No matter what the name, we’re all the same? Examining ethnic online discrimination in ridesharing marketplaces," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1419-1446, September.
    9. Bogliacino, Francesco & Grimalda, Gianluca & Jimenez, Laura, 2017. "Consultative Democracy & Trust," MPRA Paper 82138, University Library of Munich, Germany.
    10. Bogliacino, Francesco & Jiménez Lozano, Laura & Grimalda, Gianluca, 2018. "Consultative democracy and trust11We thank Vanessa Carrillo, Jairo Paéz and Daniel Reyes for their help during the experiments. A special thanks to Franci Beltrán, Jairo Paéz and Alfonso Peña for prov," Structural Change and Economic Dynamics, Elsevier, vol. 44(C), pages 55-67.
    11. Sander WAGNER & Ivaylo D. PETEV, 2019. "The Economic Penalty of Terrorism: Increase in Discrimination Against Arabs and Muslims after Paris Attacks," Working Papers 2019-22, Center for Research in Economics and Statistics.
    12. Priyanga Gunarathne & Huaxia Rui & Abraham Seidmann, 2022. "Racial Bias in Customer Service: Evidence from Twitter," Information Systems Research, INFORMS, vol. 33(1), pages 43-54, March.
    13. Gary Bolton & Kevin Breuer & Ben Greiner & Axel Ockenfels, 2023. "Fixing feedback revision rules in online markets," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 32(2), pages 247-256, April.
    14. Fehr, Dietmar & Sutter, Matthias, 2019. "Gossip and the efficiency of interactions," Games and Economic Behavior, Elsevier, vol. 113(C), pages 448-460.
    15. Athey, Susan & Karlan, Dean & Palikot, Emil & Yuan, Yuan, 2022. "Smiles in Profiles: Improving Fairness and Efficiency Using Estimates of User Preferences in Online Marketplaces," Research Papers 4071, Stanford University, Graduate School of Business.
    16. Mingfeng Lin & Nagpurnanand R. Prabhala & Siva Viswanathan, 2013. "Judging Borrowers by the Company They Keep: Friendship Networks and Information Asymmetry in Online Peer-to-Peer Lending," Management Science, INFORMS, vol. 59(1), pages 17-35, August.
    17. Ruomeng Cui & Jun Li & Dennis J. Zhang, 2020. "Reducing Discrimination with Reviews in the Sharing Economy: Evidence from Field Experiments on Airbnb," Management Science, INFORMS, vol. 66(3), pages 1071-1094, March.
    18. Lei, Vivian & Masclet, David & Vesely, Filip, 2014. "Competition vs. communication: An experimental study on restoring trust," Journal of Economic Behavior & Organization, Elsevier, vol. 108(C), pages 94-107.
    19. Lee, Kyungwon & Hakstian, Anne-Marie & Williams, Jerome D., 2021. "Creating a world where anyone can belong anywhere: Consumer equality in the sharing economy," Journal of Business Research, Elsevier, vol. 130(C), pages 221-231.
    20. Bogliacino, Francesco & Codagnone, Cristiano, 2021. "Microfoundations, behaviour, and evolution: Evidence from experiments," Structural Change and Economic Dynamics, Elsevier, vol. 56(C), pages 372-385.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:soceco:v:96:y:2022:i:c:s2214804321001403. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/620175 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.