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IPO underpricing: A social comparison perspective

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  • Chang, Chih-Hsiang
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    Abstract

    This paper studies a social comparison perspective on IPO underpricing. The social comparison theory in behavioral psychology suggests that when people do not know how to make a decision or are exposed to new information, they refer to the behavioral norm of the public or the behavior of others to frame their decisions. I argue that when IPO firms and underwriters are uncertain about an IPO firm's intrinsic values, they refer to similar IPO issuing firms in the same industry that went public earlier to determine the IPO offer price. Using a sample of Taiwan IPOs, I find evidence that supports the social comparison explanation of IPO underpricing.

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    File URL: http://www.sciencedirect.com/science/article/pii/S1059056010001267
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    Bibliographic Info

    Article provided by Elsevier in its journal International Review of Economics & Finance.

    Volume (Year): 20 (2011)
    Issue (Month): 3 (June)
    Pages: 367-375

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    Handle: RePEc:eee:reveco:v:20:y:2011:i:3:p:367-375

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    Web page: http://www.elsevier.com/locate/inca/620165

    Related research

    Keywords: IPO underpricing Behavioral finance Social comparison;

    References

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    1. Lam, Swee-Sum & Yap, Winnie, 1998. "Pricing System and the Initial Public Offerings Market: A Case of Singapore," International Review of Economics & Finance, Elsevier, vol. 7(3), pages 297-313.
    2. Kim, Jeong-Bon & Krinsky, Itzhak & Lee, Jason, 1995. "The aftermarket performance of initial public offerings in Korea," Pacific-Basin Finance Journal, Elsevier, vol. 3(4), pages 429-448, December.
    3. Rock, Kevin, 1986. "Why new issues are underpriced," Journal of Financial Economics, Elsevier, vol. 15(1-2), pages 187-212.
    4. Alexander Ljungqvist & William J. Wilhelm, 2005. "Does Prospect Theory Explain IPO Market Behavior?," Journal of Finance, American Finance Association, vol. 60(4), pages 1759-1790, 08.
    5. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    6. Tim Loughran & Jay Ritter, 2004. "Why Has IPO Underpricing Changed Over Time?," Financial Management, Financial Management Association, vol. 33(3), Fall.
    7. Kerins, Frank & Kutsuna, Kenji & Smith, Richard, 2007. "Why are IPOs underpriced? Evidence from Japan's hybrid auction-method offerings," Journal of Financial Economics, Elsevier, vol. 85(3), pages 637-666, September.
    8. An, Heng (Hunter) & Chan, Kam C., 2008. "Credit ratings and IPO pricing," Journal of Corporate Finance, Elsevier, vol. 14(5), pages 584-595, December.
    9. Tim Loughran & Jay R. Ritter, 2002. "Why Don't Issuers Get Upset About Leaving Money on the Table in IPOs?," Review of Financial Studies, Society for Financial Studies, vol. 15(2), pages 413-444, March.
    10. Krishnamurti, Chandrasekhar & Thong, Tiong Yang, 2008. "Lockup expiration, insider selling and bid-ask spreads," International Review of Economics & Finance, Elsevier, vol. 17(2), pages 230-244.
    11. Ibbotson, Roger G., 1975. "Price performance of common stock new issues," Journal of Financial Economics, Elsevier, vol. 2(3), pages 235-272, September.
    12. Koh, Francis & Walter, Terry, 1989. "A direct test of Rock's model of the pricing of unseasoned issues," Journal of Financial Economics, Elsevier, vol. 23(2), pages 251-272, August.
    13. Carola Schenone, 2004. "The Effect of Banking Relationships on the Firm's IPO Underpricing," Journal of Finance, American Finance Association, vol. 59(6), pages 2903-2958, December.
    14. David Chambers & Elroy Dimson, 2009. "IPO Underpricing over the Very Long Run," Journal of Finance, American Finance Association, vol. 64(3), pages 1407-1443, 06.
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