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Electric vehicle rental and electric vehicle adoption

Author

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  • Langbroek, Joram H.M.
  • Cebecauer, Matej
  • Malmsten, Jon
  • Franklin, Joel P.
  • Susilo, Yusak O.
  • Georén, Peter

Abstract

This case study describes the project Elbilslandet (The Electric Vehicle Country) in Gotland, Sweden, where the island Gotland is made “ready for electric vehicles” by providing a network of charging infrastructure and electric vehicle rental during several summer seasons. The influence of the electric vehicle (EV) rental scheme on the process towards electric vehicle adoption is investigated using the Protection Motivation Theory (PMT) and the Transtheoretical Model of Change (TTM). Moreover, the travel patterns of electric rental cars are compared with those of conventional rental cars. The main results of this study are the following: Firstly, people renting an EV are on average closer to electric vehicle adoption than people renting a conventional vehicle. Secondly, people who rent an EV are at the time of rental associated with more positive attitudes towards EVs, have more knowledge about EVs and would feel more secure driving an EV. Thirdly, EV-rental does not seem to have a large additional effect on the stage-of-change towards EV-adoption of the participants. Lastly, the driving patterns of EVs do not seem to indicate serious limitations regarding driving distance, parking time and the destinations that have been visited, as compared to the driving patterns of conventional rental cars.

Suggested Citation

  • Langbroek, Joram H.M. & Cebecauer, Matej & Malmsten, Jon & Franklin, Joel P. & Susilo, Yusak O. & Georén, Peter, 2019. "Electric vehicle rental and electric vehicle adoption," Research in Transportation Economics, Elsevier, vol. 73(C), pages 72-82.
    • Handle: RePEc:eee:retrec:v:73:y:2019:i:c:p:72-82
    DOI: 10.1016/j.retrec.2019.02.002
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    8. Fatemeh Nazari & Abolfazl Mohammadian & Thomas Stephens, 2023. "Exploring the Role of Perceived Range Anxiety in Adoption Behavior of Plug-in Electric Vehicles," Papers 2308.10313, arXiv.org.
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    11. Habla, Wolfgang & Huwe, Vera & Kesternich, Martin, 2020. "Beyond monetary barriers to electric vehicle adoption: Evidence from observed usage of private and shared cars," ZEW Discussion Papers 20-026, ZEW - Leibniz Centre for European Economic Research.
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    13. Scorrano, Mariangela & Rotaris, Lucia, 2022. "The role of environmental awareness and knowledge in the choice of a seated electric scooter," Transportation Research Part A: Policy and Practice, Elsevier, vol. 160(C), pages 333-347.
    14. Anton, Sorin Gabriel, 2021. "The impact of temperature increase on firm profitability. Empirical evidence from the European energy and gas sectors," Applied Energy, Elsevier, vol. 295(C).
    15. Salari, Nasir, 2022. "Electric vehicles adoption behaviour: Synthesising the technology readiness index with environmentalism values and instrumental attributes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 164(C), pages 60-81.
    16. Gulzari, Adeela & Wang, Yuchen & Prybutok, Victor, 2022. "A green experience with eco-friendly cars: A young consumer electric vehicle rental behavioral model," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    17. Cruz-Jesus, Frederico & Figueira-Alves, Hugo & Tam, Carlos & Pinto, Diego Costa & Oliveira, Tiago & Venkatesh, Viswanath, 2023. "Pragmatic and idealistic reasons: What drives electric vehicle drivers' satisfaction and continuance intention?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    18. Hopkins, Emma & Potoglou, Dimitris & Orford, Scott & Cipcigan, Liana, 2023. "Can the equitable roll out of electric vehicle charging infrastructure be achieved?," Renewable and Sustainable Energy Reviews, Elsevier, vol. 182(C).

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    More about this item

    Keywords

    Electric vehicle adoption; Car rental; Transtheoretical model of change; Protection motivation theory; Driving patterns;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other
    • L91 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Transportation: General

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