IDEAS home Printed from https://ideas.repec.org/a/eee/jouret/v91y2015i4p586-609.html
   My bibliography  Save this article

The Role of Marketing Channels in Supply Chain Management

Author

Listed:
  • Kozlenkova, Irina V.
  • Hult, G. Tomas M.
  • Lund, Donald J.
  • Mena, Jeannette A.
  • Kekec, Pinar

Abstract

This paper synthesizes five decades of supply chain-related research from premier managerially oriented marketing journals and provides a state-of-the-art integration and forecasting of where the field is heading. Such a review identifies where the field of supply chain management (SCM) has been, where it is, and where it is likely to go within the domain of marketing. Importantly, our paper involves a strategic discovery of the anchoring of SCM thought in marketing. A prominent feature of this paper is a set of takeaways, delineated from the cross-section of SCM literature bases (marketing channels, logistics, purchasing, and operations management) that will facilitate the development of the topic of SCM in marketing. These takeaways serve as agenda setters for future research and potential applications of SCM in marketing. Overall, we contribute to the marketing and SCM literatures by (1) reviewing the breadth of the most impactful literature on SCM that is directly connected to the field of marketing, (2) summarizing the state-of-the-art of the SCM in marketing literature, and (3) forecasting via a series of integrated takeaways what research is needed and where the SCM in marketing is likely to progress.

Suggested Citation

  • Kozlenkova, Irina V. & Hult, G. Tomas M. & Lund, Donald J. & Mena, Jeannette A. & Kekec, Pinar, 2015. "The Role of Marketing Channels in Supply Chain Management," Journal of Retailing, Elsevier, vol. 91(4), pages 586-609.
    • Handle: RePEc:eee:jouret:v:91:y:2015:i:4:p:586-609
    DOI: 10.1016/j.jretai.2015.03.003
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S002243591500024X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretai.2015.03.003?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kazi Arif-Uz-Zaman & A.M.M. Nazmul Ahsan, 2014. "Lean supply chain performance measurement," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 63(5), pages 588-612, June.
    2. Anonymous, 2014. "Introduction to the Issue," Journal of Wine Economics, Cambridge University Press, vol. 9(1), pages 1-2, May.
    3. ., 2014. "Supply-side incentives for individuals," Chapters, in: Confronting the Shadow Economy, chapter 8, pages iii-iii, Edward Elgar Publishing.
    4. Donald Jackson Jr & Richard Burdick & Janet Keith, "undated". "Industrial Buying Center Influence: A Situational Approach," Working Papers 2144711, Department of Economics, W. P. Carey School of Business, Arizona State University.
    5. ., 2014. "Supply-side incentives for businesses," Chapters, in: Confronting the Shadow Economy, chapter 7, pages iii-iii, Edward Elgar Publishing.
    6. Seevers, Matthew T. & Skinner, Steven J. & Dahlstrom, Robert, 2010. "Performance Implications of a Retail Purchasing Network: The Role of Social Capital," Journal of Retailing, Elsevier, vol. 86(4), pages 310-321.
    7. Anonymous, 2014. "Introduction to the Issue," Journal of Wine Economics, Cambridge University Press, vol. 9(2), pages 109-110, August.
    8. G. Tomas M. Hult & David J. Ketchen & Mathias Arrfelt, 2007. "Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development," Strategic Management Journal, Wiley Blackwell, vol. 28(10), pages 1035-1052, October.
    9. Ma, N., 2014. "Optimal scope of supply chain network & operations design," Other publications TiSEM e6187708-b664-44bf-aef8-f, Tilburg University, School of Economics and Management.
    10. Gurnani, Haresh & Sharma, Arun & Grewal, Dhruv, 2010. "Optimal Returns Policy under Demand Uncertainty," Journal of Retailing, Elsevier, vol. 86(2), pages 137-147.
    11. Noordhoff, C.S. & Kyriakopoulos, K. & Moorman, C. & Pauwels, P. & Dellaert, B.G.C., 2011. "The Bright Side and Dark Side of Embedded Ties In Business-to-Business Innovation," ERIM Report Series Research in Management ERS-2011-008-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    12. Wu, Ruhai & Basuroy, Suman & Beldona, Srinath, 2011. "Integrating Production Costs in Channel Decisions," Journal of Retailing, Elsevier, vol. 87(1), pages 101-110.
    13. Srinivasan, Raji & Sridhar, Shrihari & Narayanan, Sriram & Sihi, Debika, 2013. "Effects of opening and closing stores on chain retailer performance," Journal of Retailing, Elsevier, vol. 89(2), pages 126-139.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xu, Qi & Fu, Guanghua & Fan, Dandan, 2020. "Service sharing, profit mode and coordination mechanism in the Online-to-Offline retail market," Economic Modelling, Elsevier, vol. 91(C), pages 659-669.
    2. Gheibi, Shahryar & Fay, Scott, 2021. "The impact of supply disruption risk on a retailer’s pricing and procurement strategies in the presence of a substitute product," Journal of Retailing, Elsevier, vol. 97(3), pages 359-376.
    3. Tueanrat, Yanika & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    4. György Kovács & Béla Illés, 2019. "Development of an Optimization Method and Software for Optimizing Global Supply Chains for Increased Efficiency, Competitiveness, and Sustainability," Sustainability, MDPI, vol. 11(6), pages 1-28, March.
    5. Jie Zhao & Ji Yun Lee & Dane Camenzind & Michael Wolcott & Kristin Lewis & Olivia Gillham, 2023. "Multi-Component Resilience Assessment Framework for a Supply Chain System," Sustainability, MDPI, vol. 15(7), pages 1-25, April.
    6. Mokhtar, Ahmad Rais Mohamad & Genovese, Andrea & Brint, Andrew & Kumar, Niraj, 2019. "Supply chain leadership: A systematic literature review and a research agenda," International Journal of Production Economics, Elsevier, vol. 216(C), pages 255-273.
    7. G. Tomas M. Hult & David J. Ketchen, 2017. "Disruptive marketing strategy," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 20-25, June.
    8. G. Tomas M. Hult & Maria Alejandra Gonzalez-Perez & Katarina Lagerström, 2020. "The theoretical evolution and use of the Uppsala Model of internationalization in the international business ecosystem," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(1), pages 38-49, February.
    9. Felix Adamu Nandonde, 2019. "Building Commitment in Supplier–Retailer Relationship in Developing Economies: The Case of Tanzania," FIIB Business Review, , vol. 8(1), pages 39-50, March.
    10. Florent Saucede & Hervé Fenneteau, 2017. "Les blockchains et l’idéal de la traçabilité totale dans la chaîne logistique au prisme des théories du canal de distribution," Post-Print hal-01984296, HAL.
    11. Arsyad Lubis & Muhammad Akbar Siregar & Maksyum Syahri Lubis & Andre Hasudungan Lubis, 2019. "Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia," International Journal of Science and Business, IJSAB International, vol. 3(4), pages 105-115.
    12. Alexander Hübner & Andreas Holzapfel & Heinrich Kuhn, 2016. "Distribution systems in omni-channel retailing," Business Research, Springer;German Academic Association for Business Research, vol. 9(2), pages 255-296, August.
    13. Xu, Xun & Jackson, Jonathan E., 2019. "Investigating the influential factors of return channel loyalty in omni-channel retailing," International Journal of Production Economics, Elsevier, vol. 216(C), pages 118-132.
    14. Suhan Wu & Min Luo & Jingxia Zhang & Daoheng Zhang & Lianmin Zhang, 2022. "Pharmaceutical Supply Chain in China: Pricing and Production Decisions with Price-Sensitive and Uncertain Demand," Sustainability, MDPI, vol. 14(13), pages 1-28, June.
    15. Hara, Yoritoshi & Choi, Yonghoon, 2023. "Vertical and horizontal governance in multiple-channel systems," Journal of Business Research, Elsevier, vol. 156(C).
    16. Hult, G. Tomas M. & Sharma, Pratyush Nidhi & Morgeson, Forrest V. & Zhang, Yufei, 2019. "Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?," Journal of Retailing, Elsevier, vol. 95(1), pages 10-23.
    17. Francisco Palací & Alejandro Salcedo & Gabriela Topa, 2019. "Cognitive and Affective Antecedents of Consumers’ Satisfaction: A Systematic Review of Two Research Approaches," Sustainability, MDPI, vol. 11(2), pages 1-26, January.
    18. Tien Son Nguyen & Jen-Ming Chen & Shih-Hsien Tseng & Li-Fen Lin, 2023. "Key Factors for a Successful OBM Transformation with DEMATEL–ANP," Mathematics, MDPI, vol. 11(11), pages 1-18, May.
    19. Richard, James E. & Purnell, Fruen, 2017. "Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 1-15.
    20. Thomas, Tandy Chalmers & Epp, Amber M. & Price, Linda L., 2020. "Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices," Journal of Retailing, Elsevier, vol. 96(1), pages 9-24.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chand, Pushpendu & Thakkar, Jitesh J. & Ghosh, Kunal Kanti, 2018. "Analysis of supply chain complexity drivers for Indian mining equipment manufacturing companies combining SAP-LAP and AHP," Resources Policy, Elsevier, vol. 59(C), pages 389-410.
    2. Jean, Ruey Jer “Bryan” & Kim, Daekwan & Bello, Daniel C., 2017. "Relationship-based product innovations: Evidence from the global supply chain," Journal of Business Research, Elsevier, vol. 80(C), pages 127-140.
    3. CHEN, Helen S.Y., 2020. "Designing Sustainable Humanitarian Supply Chains," OSF Preprints m82ar, Center for Open Science.
    4. Jochen Wulf, 2020. "Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach," Business Research, Springer;German Academic Association for Business Research, vol. 13(1), pages 39-68, April.
    5. Maggie O’Neill & Ruth Penfold-Mounce & David Honeywell & Matt Coward-Gibbs & Harriet Crowder & Ivan Hill, 2021. "Creative Methodologies for a Mobile Criminology: Walking as Critical Pedagogy," Sociological Research Online, , vol. 26(2), pages 247-268, June.
    6. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    7. Schipper, Burkhard C., 2021. "Discovery and equilibrium in games with unawareness," Journal of Economic Theory, Elsevier, vol. 198(C).
    8. Kumar, Kaushalendra & Shukla, Ankita & Singh, Abhishek & Ram, Faujdar & Kowal, Paul, 2016. "Association between wealth and health among older adults in rural China and India," The Journal of the Economics of Ageing, Elsevier, vol. 7(C), pages 43-52.
    9. Urša Golob & Mark A. P. Davies & Joachim Kernstock & Shaun M. Powell, 2020. "Trending topics plus future challenges and opportunities in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 123-129, March.
    10. Eunae Yoo & Elliot Rabinovich & Bin Gu, 2020. "The Growth of Follower Networks on Social Media Platforms for Humanitarian Operations," Production and Operations Management, Production and Operations Management Society, vol. 29(12), pages 2696-2715, December.
    11. Ya Sun & Gongyuan Wang & Haiying Feng, 2021. "Linguistic Studies on Social Media: A Bibliometric Analysis," SAGE Open, , vol. 11(3), pages 21582440211, September.
    12. Winskell, Kate & Sabben, Gaëlle, 2016. "Sexual stigma and symbolic violence experienced, enacted, and counteracted in young Africans’ writing about same-sex attraction," Social Science & Medicine, Elsevier, vol. 161(C), pages 143-150.
    13. Shisong Jiang, 2021. "“When Paradigms Are Out of Place”: Embracing Eclecticism in Legal Scholarship by Academic Turns," Laws, MDPI, vol. 10(4), pages 1-16, October.
    14. Florian Léon, 2022. "The elusive quest for high-growth firms in Africa: when other metrics of performance say nothing," Small Business Economics, Springer, vol. 58(1), pages 225-246, January.
    15. Houshmand Masoumi, 2021. "Residential Location Choice in Istanbul, Tehran, and Cairo: The Importance of Commuting to Work," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
    16. Zachary P Neal, 2017. "Well connected compared to what? Rethinking frames of reference in world city network research," Environment and Planning A, , vol. 49(12), pages 2859-2877, December.
    17. Tanja Lepistö & Tiina Mäkitalo-Keinonen & Tiina Valjakka, 0. "Opportunity recognition in a hub-governed network – insights from garage services," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-24.
    18. Holbig, Heike, 2015. "The Plasticity of Regions: A Social Sciences–Cultural Studies Dialogue on Asia-Related Area Studies," GIGA Working Papers 267, GIGA German Institute of Global and Area Studies.
    19. Wagner, Sebastian & Brandt, Tobias & Neumann, Dirk, 2016. "In free float: Developing Business Analytics support for carsharing providers," Omega, Elsevier, vol. 59(PA), pages 4-14.
    20. Lyall, Catherine & Tait, Joyce, 2019. "Beyond the limits to governance: New rules of engagement for the tentative governance of the life sciences," Research Policy, Elsevier, vol. 48(5), pages 1128-1137.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jouret:v:91:y:2015:i:4:p:586-609. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.