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Sometimes you want people to make the right choices for the right reasons: potential perversity and jeopardy of behavioural change campaigns in the mobility domain

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  • te Brömmelstroet, Marco

Abstract

•The transport policy domain is seeing a surge of behavioural change campaigns.•More attention for unintended and undesirable consequences of these are needed.•Hirschmann triad of futility, perversity and jeopardy can be a useful heuristic for this.•Financial rewards and gamification are effective but concerns about unintended consequences can be raised.•Researchers and practitioners need to develop more sensibility for this to counter solutionist tendencies.

Suggested Citation

  • te Brömmelstroet, Marco, 2014. "Sometimes you want people to make the right choices for the right reasons: potential perversity and jeopardy of behavioural change campaigns in the mobility domain," Journal of Transport Geography, Elsevier, vol. 39(C), pages 141-144.
    • Handle: RePEc:eee:jotrge:v:39:y:2014:i:c:p:141-144
    DOI: 10.1016/j.jtrangeo.2014.07.001
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    1. Dastjerdi, Aliasghar Mehdizadeh & Kaplan, Sigal & de Abreu e Silva, Joao & Anker Nielsen, Otto & Camara Pereira, Francisco, 2019. "Use intention of mobility-management travel apps: The role of users goals, technophile attitude and community trust," Transportation Research Part A: Policy and Practice, Elsevier, vol. 126(C), pages 114-135.
    2. Pucci, Paola & Vecchio, Giovanni, 2019. "Trespassing for mobilities. Operational directions for addressing mobile lives," Journal of Transport Geography, Elsevier, vol. 81(C).
    3. Mariska van Essen & Tom Thomas & Eric van Berkum & Caspar Chorus, 2020. "Travelers’ compliance with social routing advice: evidence from SP and RP experiments," Transportation, Springer, vol. 47(3), pages 1047-1070, June.
    4. Kager, R. & Bertolini, L. & Te Brömmelstroet, M., 2016. "Characterisation of and reflections on the synergy of bicycles and public transport," Transportation Research Part A: Policy and Practice, Elsevier, vol. 85(C), pages 208-219.
    5. Plazier, Paul A. & Weitkamp, Gerd & van den Berg, Agnes E., 2017. "“Cycling was never so easy!” An analysis of e-bike commuters' motives, travel behaviour and experiences using GPS-tracking and interviews," Journal of Transport Geography, Elsevier, vol. 65(C), pages 25-34.

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