IDEAS home Printed from https://ideas.repec.org/a/eee/trapol/v32y2014icp9-15.html
   My bibliography  Save this article

Using mobility management to reduce private car use: Results from a natural field experiment in Norway

Author

Listed:
  • Tørnblad, Silje H.
  • Kallbekken, Steffen
  • Korneliussen, Kristine
  • Mideksa, Torben K.

Abstract

Implementing economically efficient transport policies, in particular implementing price based instruments, is a politically challenging issue. Efficient and politically feasible policy alternatives could therefore make a very valuable contribution to solving transport challenges. Mobility management might be one such policy. We argue that a major weakness of earlier studies is that they only test bundles of different policy elements, and do not attempt to analyse how the elements work in isolation or how they interact to produce the large effects reported. Furthermore, there is often a lack of an appropriate control group against which to compare the treatment effects. We conduct a natural field experiment to test the effectiveness of tailored information, both in isolation, and in combination with free public transit passes, in encouraging commuters to shift from private cars to public transport. In our controlled experiment we find no significant treatment effects.

Suggested Citation

  • Tørnblad, Silje H. & Kallbekken, Steffen & Korneliussen, Kristine & Mideksa, Torben K., 2014. "Using mobility management to reduce private car use: Results from a natural field experiment in Norway," Transport Policy, Elsevier, vol. 32(C), pages 9-15.
  • Handle: RePEc:eee:trapol:v:32:y:2014:i:c:p:9-15
    DOI: 10.1016/j.tranpol.2013.12.005
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0967070X13001789
    Download Restriction: Full text for ScienceDirect subscribers only

    File URL: https://libkey.io/10.1016/j.tranpol.2013.12.005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Thøgersen, John, 2009. "Promoting public transport as a subscription service: Effects of a free month travel card," Transport Policy, Elsevier, vol. 16(6), pages 335-343, November.
    2. Schaller, Bruce, 2010. "New York City's congestion pricing experience and implications for road pricing acceptance in the United States," Transport Policy, Elsevier, vol. 17(4), pages 266-273, August.
    3. Ayako Taniguchi & Satoshi Fujii, 2007. "Promoting Public Transport Using Marketing Techniques in Mobility Management and Verifying their Quantitative Effects," Transportation, Springer, vol. 34(1), pages 37-49, January.
    4. Glenn W. Harrison & John A. List, 2004. "Field Experiments," Journal of Economic Literature, American Economic Association, vol. 42(4), pages 1009-1055, December.
    5. Brög, Werner & Erl, Erhard & Ker, Ian & Ryle, James & Wall, Rob, 2009. "Evaluation of voluntary travel behaviour change: Experiences from three continents," Transport Policy, Elsevier, vol. 16(6), pages 281-292, November.
    6. Rye, Tom, 2002. "Travel plans: do they work?," Transport Policy, Elsevier, vol. 9(4), pages 287-298, October.
    7. Michael J. Clay * & Patricia L. Mokhtarian, 2004. "Personal travel management: the adoption and consideration of travel-related strategies," Transportation Planning and Technology, Taylor & Francis Journals, vol. 27(3), pages 181-209, June.
    8. Stopher, Peter & Clifford, Eoin & Swann, Natalie & Zhang, Yun, 2009. "Evaluating voluntary travel behaviour change: Suggested guidelines and case studies," Transport Policy, Elsevier, vol. 16(6), pages 315-324, November.
    9. Cohen, Tom, 2009. "Evaluating personal travel planning: If it is prohibitively expensive to get a robust answer then what should we do?," Transport Policy, Elsevier, vol. 16(6), pages 344-347, November.
    10. Bonsall, Peter, 2009. "Do we know whether personal travel planning really works?," Transport Policy, Elsevier, vol. 16(6), pages 306-314, November.
    11. Fujii, Satoshi & Taniguchi, Ayako, 2006. "Determinants of the effectiveness of travel feedback programs--a review of communicative mobility management measures for changing travel behaviour in Japan," Transport Policy, Elsevier, vol. 13(5), pages 339-348, September.
    12. Tertoolen, Gerard & van Kreveld, Dik & Verstraten, Ben, 1998. "Psychological resistance against attempts to reduce private car use," Transportation Research Part A: Policy and Practice, Elsevier, vol. 32(3), pages 171-181, April.
    13. Ek, Kristina & Söderholm, Patrik, 2010. "The devil is in the details: Household electricity saving behavior and the role of information," Energy Policy, Elsevier, vol. 38(3), pages 1578-1587, March.
    14. Seethaler, Rita & Rose, Geoff, 2009. "Using odometer readings to assess VKT changes associated with a voluntary travel behaviour change program," Transport Policy, Elsevier, vol. 16(6), pages 325-334, November.
    15. Dresner, Simon & Jackson, Tim & Gilbert, Nigel, 2006. "History and social responses to environmental tax reform in the United Kingdom," Energy Policy, Elsevier, vol. 34(8), pages 930-939, May.
    16. Thorpe, Neil & Hills, Peter & Jaensirisak, Sittha, 2000. "Public attitudes to TDM measures: a comparative study," Transport Policy, Elsevier, vol. 7(4), pages 243-257, October.
    17. Satoshi Fujii & Ryuichi Kitamura, 2003. "What does a one-month free bus ticket do to habitual drivers? An experimental analysis of habit and attitude change," Transportation, Springer, vol. 30(1), pages 81-95, February.
    18. Taylor, Michael A. P. & Ampt, Elizabeth S., 2003. "Travelling smarter down under: policies for voluntary travel behaviour change in Australia," Transport Policy, Elsevier, vol. 10(3), pages 165-177, July.
    19. Chatterjee, Kiron, 2009. "A comparative evaluation of large-scale personal travel planning projects in England," Transport Policy, Elsevier, vol. 16(6), pages 293-305, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Melinda Matyas & Maria Kamargianni, 2019. "The potential of mobility as a service bundles as a mobility management tool," Transportation, Springer, vol. 46(5), pages 1951-1968, October.
    2. Daniel Neves Schmitz Gonçalves & Renata Albergaria de Mello Bandeira & Mariane Gonzalez da Costa & George Vasconcelos Goes & Tássia Faria de Assis & Márcio de Almeida D’Agosto & Isabela Rocha Pombo Le, 2020. "A Multitier Approach to Estimating the Energy Efficiency of Urban Passenger Mobility," Sustainability, MDPI, vol. 12(24), pages 1-18, December.
    3. Khalilikhah, Majid & Habibian, Meeghat & Heaslip, Kevin, 2016. "Acceptability of increasing petrol price as a TDM pricing policy: A case study in Tehran," Transport Policy, Elsevier, vol. 45(C), pages 136-144.
    4. Bartle, Caroline & Chatterjee, Kiron, 2019. "Employer perceptions of the business benefits of sustainable transport: A case study of peri-urban employment areas in South West England," Transportation Research Part A: Policy and Practice, Elsevier, vol. 126(C), pages 297-313.
    5. Fowri, Hamid R. & Seyedabrishami, Seyedehsan, 2020. "Assessment of urban transportation pricing policies with incorporation of unobserved heterogeneity," Transport Policy, Elsevier, vol. 99(C), pages 12-19.
    6. Drews, Stefan & Exadaktylos, Filippos & van den Bergh, Jeroen C.J.M., 2020. "Assessing synergy of incentives and nudges in the energy policy mix," Energy Policy, Elsevier, vol. 144(C).
    7. Piras, Francesco & Sottile, Eleonora & Tuveri, Giovanni & Meloni, Italo, 2022. "Does the joint implementation of hard and soft transportation policies lead to travel behavior change? An experimental analysis," Research in Transportation Economics, Elsevier, vol. 95(C).
    8. Yao Yao & Linwei Liu & Zibin Guo & Ziheng Liu & Huiyu Zhou, 2018. "Experimental Study on Shared Bike Use Behavior under Bounded Rational Theory and Credit Supervision Mechanism," Sustainability, MDPI, vol. 11(1), pages 1-23, December.
    9. Brückmann, Gracia, 2022. "Test-drives & information might not boost actual battery electric vehicle uptake?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 160(C), pages 204-218.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cass, Noel & Faulconbridge, James, 2016. "Commuting practices: New insights into modal shift from theories of social practice," Transport Policy, Elsevier, vol. 45(C), pages 1-14.
    2. Bamberg, Sebastian & Fujii, Satoshi & Friman, Margareta & Gärling, Tommy, 2011. "Behaviour theory and soft transport policy measures," Transport Policy, Elsevier, vol. 18(1), pages 228-235, January.
    3. Tomás Ruiz & Rosa Arroyo & Lidón Mars & Daniel Casquero, 2018. "Effects of a Travel Behaviour Change Program on Sustainable Travel," Sustainability, MDPI, vol. 10(12), pages 1-22, December.
    4. Davies, Nick, 2012. "What are the ingredients of successful travel behavioural change campaigns?," Transport Policy, Elsevier, vol. 24(C), pages 19-29.
    5. Chatterjee, Kiron, 2009. "A comparative evaluation of large-scale personal travel planning projects in England," Transport Policy, Elsevier, vol. 16(6), pages 293-305, November.
    6. Chowdhury, Subeh & Ceder, Avishai (Avi), 2016. "Users’ willingness to ride an integrated public-transport service: A literature review," Transport Policy, Elsevier, vol. 48(C), pages 183-195.
    7. Beirão, Gabriela & Sarsfield Cabral, J.A., 2007. "Understanding attitudes towards public transport and private car: A qualitative study," Transport Policy, Elsevier, vol. 14(6), pages 478-489, November.
    8. Sottile, Eleonora & Giacchetti, Tommaso & Tuveri, Giovanni & Piras, Francesco & Calli, Daniele & Concas, Vittoria & Zamberlan, Leonardo & Meloni, Italo & Carrese, Stefano, 2021. "An innovative GPS smartphone based strategy for university mobility management: A case study at the University of RomaTre, Italy," Research in Transportation Economics, Elsevier, vol. 85(C).
    9. Thøgersen, John, 2009. "Promoting public transport as a subscription service: Effects of a free month travel card," Transport Policy, Elsevier, vol. 16(6), pages 335-343, November.
    10. Stopher, Peter & Clifford, Eoin & Swann, Natalie & Zhang, Yun, 2009. "Evaluating voluntary travel behaviour change: Suggested guidelines and case studies," Transport Policy, Elsevier, vol. 16(6), pages 315-324, November.
    11. Schwanen, Tim & Banister, David & Anable, Jillian, 2012. "Rethinking habits and their role in behaviour change: the case of low-carbon mobility," Journal of Transport Geography, Elsevier, vol. 24(C), pages 522-532.
    12. Liang Ma & Corinne Mulley & Wen Liu, 2017. "Social marketing and the built environment: What matters for travel behaviour change?," Transportation, Springer, vol. 44(5), pages 1147-1167, September.
    13. Bonsall, Peter, 2009. "Do we know whether personal travel planning really works?," Transport Policy, Elsevier, vol. 16(6), pages 306-314, November.
    14. Margareta Friman & Lina Larhult & Tommy Gärling, 2013. "An analysis of soft transport policy measures implemented in Sweden to reduce private car use," Transportation, Springer, vol. 40(1), pages 109-129, January.
    15. Büchs, Milena & Bahaj, AbuBakr S. & Blunden, Luke & Bourikas, Leonidas & Falkingham, Jane & James, Patrick & Kamanda, Mamusu & Wu, Yue, 2018. "Promoting low carbon behaviours through personalised information? Long-term evaluation of a carbon calculator interview," Energy Policy, Elsevier, vol. 120(C), pages 284-293.
    16. te Brömmelstroet, Marco, 2014. "Sometimes you want people to make the right choices for the right reasons: potential perversity and jeopardy of behavioural change campaigns in the mobility domain," Journal of Transport Geography, Elsevier, vol. 39(C), pages 141-144.
    17. Piras, Francesco & Sottile, Eleonora & Tuveri, Giovanni & Meloni, Italo, 2022. "Does the joint implementation of hard and soft transportation policies lead to travel behavior change? An experimental analysis," Research in Transportation Economics, Elsevier, vol. 95(C).
    18. Italo Meloni & Benedetta Sanjust di Teulada & Erika Spissu, 2017. "Lessons learned from a personalized travel planning (PTP) research program to reduce car dependence," Transportation, Springer, vol. 44(4), pages 853-870, July.
    19. Tomohide Azami & Kento Nakagawa & Ayako Taniguchi, 2021. "Effect of Low-Cost Policy Measures to Promote Public Transport Use: A Case Study of Oyama City, Japan," Sustainability, MDPI, vol. 13(11), pages 1-20, May.
    20. Dacko, Scott G. & Spalteholz, Carolin, 2014. "Upgrading the city: Enabling intermodal travel behaviour," Technological Forecasting and Social Change, Elsevier, vol. 89(C), pages 222-235.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:trapol:v:32:y:2014:i:c:p:9-15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/30473/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.