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Beyond coolness: Predicting the technology adoption of interactive wearable devices

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  • Kim, Jina
  • Park, Eunil

Abstract

Now, interactive wearable devices (IWDs) are widely used. Despite the popularity of IWDs, only few studies have investigated users' perceptions of IWDs. Thus, this study introduces an adoption model for IWDs, and investigates whether the coolness of IWDs, which is organized by attractiveness, utility, originality, and subcultural appeal, along with perceived usability, contributes to the adoption of IWDs. The structural results from 1138 respondents indicated that attractiveness and originality have positive effects on users' hedonic values, whereas utilitarian values are enhanced by perceived usability, utility, and attractiveness. Both potential future research areas and implications are presented.

Suggested Citation

  • Kim, Jina & Park, Eunil, 2019. "Beyond coolness: Predicting the technology adoption of interactive wearable devices," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 114-119.
  • Handle: RePEc:eee:joreco:v:49:y:2019:i:c:p:114-119
    DOI: 10.1016/j.jretconser.2019.03.013
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    References listed on IDEAS

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    5. Grigorescu Adriana & Ion Amalia Elena, 2020. "Innovation and product management – The direction of the 21st century luxury market," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 1035-1045, July.
    6. Zhani, Najlae & Mouri, Nacef & Ahmed, Tariq, 2022. "The role of mobile value and trust as drivers of purchase intentions in m-servicescape," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    7. Nan, Dongyan & Lee, Haein & Kim, Yerin & Kim, Jang Hyun, 2022. "My video game console is so cool! A coolness theory-based model for intention to use video game consoles," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    8. Hyeongjin Ahn & Eunil Park, 2023. "Motivations for user satisfaction of mobile fitness applications: An analysis of user experience based on online review comments," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-7, December.
    9. Mazen El-Masri & Karim Al-Yafi & Muhammad Mustafa Kamal, 2023. "A Task-Technology-Identity Fit Model of Smartwatch Utilisation and User Satisfaction: A Hybrid SEM-Neural Network Approach," Information Systems Frontiers, Springer, vol. 25(2), pages 835-852, April.
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    11. Elena Higueras-Castillo & Sebastian Molinillo & J. Andres Coca-Stefaniak & Francisco Liébana-Cabanillas, 2019. "Perceived Value and Customer Adoption of Electric and Hybrid Vehicles," Sustainability, MDPI, vol. 11(18), pages 1-15, September.

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