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The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case

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  • Nicolau, Juan L.

Abstract

The objective of this article is to analyze the effect of winning the FIFA World Cup on the tourism market value, justified by the increase in brand knowledge experienced by the winning team's country. Filling this gap in research, the empirical analysis conducted on the victory of the Spanish National soccer team in the 2010 FIFA World Cup finds a significant increase in the Spanish tourism industry's market value, and shows that the results of individual World Cup matches also have an influence on tourism firm value: winning enhances and losing diminishes firm value, with both symmetric and asymmetric patterns. Important managerial implications are drawn and discussed.

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  • Nicolau, Juan L., 2012. "The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case," Omega, Elsevier, vol. 40(5), pages 503-510.
    • Handle: RePEc:eee:jomega:v:40:y:2012:i:5:p:503-510
    DOI: 10.1016/j.omega.2011.10.002
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    2. Michal Varmus & Milan Kubina & Pavol Boško & Martin Mičiak, 2022. "Application of the Perceived Popularity of Sports to Support the Sustainable Management of Sports Organizations," Sustainability, MDPI, vol. 14(3), pages 1-22, February.
    3. Nicolau, Juan Luis & Kim, Hyoeun & Liu, Xianwei, 2021. "The search value model: Detecting abnormal searching behavior," Annals of Tourism Research, Elsevier, vol. 87(C).
    4. Doyle, John R. & Chen, Catherine H., 2013. "Patterns in stock market movements tested as random number generators," European Journal of Operational Research, Elsevier, vol. 227(1), pages 122-132.
    5. Dan Gabriel Anghel, 2018. "Market-Level Sports Sentiment: The case of the Romanian Frontier Stock Market," The Review of Finance and Banking, Academia de Studii Economice din Bucuresti, Romania / Facultatea de Finante, Asigurari, Banci si Burse de Valori / Catedra de Finante, vol. 10(2), pages 095-0108, December.
    6. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
    7. Nicolau, Juan Luis & Sharma, Abhinav, 2022. "A review of research into drivers of firm value through event studies in tourism and hospitality: Launching the Annals of Tourism Research curated collection on drivers of firm value through event stu," Annals of Tourism Research, Elsevier, vol. 95(C).
    8. Juan Nicolau & María Santa-María, 2013. "Celebrity endorsers' performance on the “ground” and on the “floor”," Marketing Letters, Springer, vol. 24(2), pages 143-149, June.
    9. Juan Luis Nicolau & Abhinav Sharma & Tal Zarankin, 2019. "The effect of the 2018 Giro d’Italia on Israel’s tourism firm value," Tourism Economics, , vol. 25(7), pages 1070-1083, November.
    10. Sharma, Abhinav & Nicolau, Juan L., 2019. "A runner-up on the field yet a winner on the floor," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    11. Komkrit Wongkhae & Songsak Sriboonchitta & Kanchana Choketaworn & Chukiat Chaiboonsri, 2012. "Does price matter? The FMOLS and DOLS estimation of industrial countries tourists outbound to four ASEAN countries," The Empirical Econometrics and Quantitative Economics Letters, Faculty of Economics, Chiang Mai University, vol. 1(4), pages 107-128, December.
    12. Juan Luis Nicolau, 2021. "Editorial of the special issue on “Sports and Tourism: Economic Impactsâ€," Tourism Economics, , vol. 27(3), pages 415-418, May.
    13. Jerome Geyer-Klingeberg & Markus Hang & Matthias Walter & Andreas Rathgeber, 2018. "Do stock markets react to soccer games? A meta-regression analysis," Applied Economics, Taylor & Francis Journals, vol. 50(19), pages 2171-2189, April.
    14. Juan Luis Nicolau & María Jesús Santa-María, 2017. "Sports results creating tourism value," Tourism Economics, , vol. 23(3), pages 697-701, May.

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