The effect of advertising message involvement on brand attitude accessibility
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Economic Psychology.
Volume (Year): 20 (1999)
Issue (Month): 1 (February)
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Web page: http://www.elsevier.com/locate/joep
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- Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, University of Chicago Press, vol. 10(2), pages 135-46, September.
- van Birgelen, Marcel & de Ruyter, Ko & Wetzels, Martin, 2003. "The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation," Journal of Economic Psychology, Elsevier, vol. 24(6), pages 763-783, December.
- Alvi, Mohsin, 2012. "Attitude Differentiates The Brand Selection (From the view of Generation Y people)," MPRA Paper 39592, University Library of Munich, Germany.
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