The impact of information from similar or different advisors on judgment
AbstractPeople rely on others' advice to make judgments on a daily basis. In three studies, we examine the differential impacts of similarity between the source of that advice and the person making the judgment in two settings: judging others' behavior and judging one's own actions. We find that similarity interacts with the target of the judgment. In particular, information received from a different advisor is more heavily weighed than from a similar advisor in judging others' actions, but information from a similar advisor is more heavily weighed than from a different advisor in judging one's own. We provide two potential explanations for this interaction, difficulty of the judgment and informativeness of the advice. Our analyses show a moderated mediating role of informativeness and difficulty in the relationship between the advisor's similarity by judgment type interaction and advice use.
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Bibliographic InfoArticle provided by Elsevier in its journal Organizational Behavior and Human Decision Processes.
Volume (Year): 108 (2009)
Issue (Month): 2 (March)
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Web page: http://www.elsevier.com/locate/obhdp
Advice taking Similarity Judgment Difficulty Informativeness;
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- Yaniv, Ilan & Choshen-Hillel, Shoham & Milyavsky, Maxim, 2011. "Receiving advice on matters of taste: Similarity, majority influence, and taste discrimination," Organizational Behavior and Human Decision Processes, Elsevier, vol. 115(1), pages 111-120, May.
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