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A consumer segmentation study with regards to genetically modified food in urban China

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  • Zhang, Xiaoyong
  • Huang, Jikun
  • Qiu, Huanguang
  • Huang, Zhurong

Abstract

The objective of this study is to identify the underlying subgroups of Chinese consumers in terms of their perceptions and attitudes toward GM foods. In particular, we address the following specific questions: may researchers segment Chinese urban consumers in terms of their attitudes and perceptions toward GM foods? Are there any relationships between segmented consumer groups and other factors - such as their exposure to GM knowledge and socio-demographics? And, what policy implications can be drawn from this research to the future biotech development in China? Based on a large-scale survey data collected by the authors in 2002 and 2003 in 11 cities of China, this research applies consumer research methodologies. The combination of factor and cluster analysis enables us to identify successfully and consistently four Chinese consumer clusters based on their perceptions and attitudes toward GM foods, which include a food safety cluster, a nutritional technologist cluster, a GM skeptic cluster, and a cluster of GM for non-food promoter.

Suggested Citation

  • Zhang, Xiaoyong & Huang, Jikun & Qiu, Huanguang & Huang, Zhurong, 2010. "A consumer segmentation study with regards to genetically modified food in urban China," Food Policy, Elsevier, vol. 35(5), pages 456-462, October.
    • Handle: RePEc:eee:jfpoli:v:35:y:2010:i:5:p:456-462
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    References listed on IDEAS

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    3. Mirzobobo Yormirzoev & Ramona Teuber & Daniil Baranov, 2018. "Is Tajikistan a Potential Market for Genetically Modified Potatoes?," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(1), pages 216-226.
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    5. Myoung-Gi Chon & Linjia Xu & Jiaying Liu & Jeong-Nam Kim & Jarim Kim, 2022. "From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods," IJERPH, MDPI, vol. 20(1), pages 1-13, December.
    6. Adhikari, Rajendra Prasad & Collins, Ray & Sun, Ximing, 2012. "Segmenting Consumers to Inform Agrifood Value Chain Development in Nepal," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-22, November.
    7. Kim, Hyeyoung & House, Lisa, 2013. "Comparing Perceptions of Biotechnology in Fresh versus Processed Foods: A Cross-Cultural Study," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 149733, Agricultural and Applied Economics Association.
    8. Wenjing Zhang & Jianhong Xue & Henk Folmer & Khadim Hussain, 2019. "Perceived Risk of Genetically Modified Foods Among Residents in Xi’an, China: A Structural Equation Modeling Approach," IJERPH, MDPI, vol. 16(4), pages 1-12, February.
    9. Mingyang Zhang & Chao Chen & Wuyang Hu & Lijun Chen & Jintao Zhan, 2016. "Influence of Source Credibility on Consumer Acceptance of Genetically Modified Foods in China," Sustainability, MDPI, vol. 8(9), pages 1-16, September.
    10. Xiaoqin Zhu & Xiaofei Xie, 2015. "Effects of Knowledge on Attitude Formation and Change Toward Genetically Modified Foods," Risk Analysis, John Wiley & Sons, vol. 35(5), pages 790-810, May.

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