How technology advances influence business research and marketing strategy
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 59 (2006)
Issue (Month): 10-11 (October)
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Web page: http://www.elsevier.com/locate/jbusres
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- Vikas Mittal & Eugene W. Anderson & Akin Sayrak & Pandu Tadikamalla, 2005. "Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction," Marketing Science, INFORMS, vol. 24(4), pages 544-555, August.
- Gronroos, Christian, 1990. "Relationship approach to marketing in service contexts: The marketing and organizational behavior interface," Journal of Business Research, Elsevier, vol. 20(1), pages 3-11, January.
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- Meuter, Matthew L. & Ostrom, Amy L. & Bitner, Mary Jo & Roundtree, Robert, 2003. "The influence of technology anxiety on consumer use and experiences with self-service technologies," Journal of Business Research, Elsevier, vol. 56(11), pages 899-906, November.
- Woodside, Arch G. & Sullivan, Daniel P. & TrappeyIII, Randolph J., 1999. "Assessing Relationships among Strategic Types, Distinctive Marketing Competencies, and Organizational Performance," Journal of Business Research, Elsevier, vol. 45(2), pages 135-146, June.
- Peter E. Rossi & Greg M. Allenby, 2003. "Bayesian Statistics and Marketing," Marketing Science, INFORMS, vol. 22(3), pages 304-328, July.
- Rik Pieters & Luk Warlop & Michel Wedel, 2002. "Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory," Management Science, INFORMS, vol. 48(6), pages 765-781, June.
- Randolph E. Bucklin & Sunil Gupta, 1999. "Commercial Use of UPC Scanner Data: Industry and Academic Perspectives," Marketing Science, INFORMS, vol. 18(3), pages 247-273.
- Kim, Juran & Spielmann, Nathalie & McMillan, Sally J., 2012. "Experience effects on interactivity: Functions, processes, and perceptions," Journal of Business Research, Elsevier, vol. 65(11), pages 1543-1550.
- Park, JungKun & Han, HyoJoo & Park, JooHyung, 2013. "Psychological antecedents and risk on attitudes toward e-customization," Journal of Business Research, Elsevier, vol. 66(12), pages 2552-2559.
- Wilson, Shawn R. & Whitmoyer, Jeffrey G. & Pieper, Torsten M. & Astrachan, Joseph H. & Hair, Joseph F. & Sarstedt, Marko, 2014. "Method trends and method needs: Examining methods needed for accelerating the field," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 4-14.
- Li, Yan & Tan, Chuan-Hoo, 2013. "Matching business strategy and CIO characteristics: The impact on organizational performance," Journal of Business Research, Elsevier, vol. 66(2), pages 248-259.
- Pavlov, Oleg V. & Melville, Nigel & Plice, Robert K., 2008. "Toward a sustainable email marketing infrastructure," Journal of Business Research, Elsevier, vol. 61(11), pages 1191-1199, November.
- Oh, Haemoon & Jeong, Miyoung & Baloglu, Seyhmus, 2013. "Tourists' adoption of self-service technologies at resort hotels," Journal of Business Research, Elsevier, vol. 66(6), pages 692-699.
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