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Comparative advertising effectiveness in different national cultures

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  • Jeon, Jung Ok
  • Beatty, Sharon E.

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  • Jeon, Jung Ok & Beatty, Sharon E., 2002. "Comparative advertising effectiveness in different national cultures," Journal of Business Research, Elsevier, vol. 55(11), pages 907-913, November.
    • Handle: RePEc:eee:jbrese:v:55:y:2002:i:11:p:907-913
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    References listed on IDEAS

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    1. Miniard, Paul W. & Rose, Randall L. & Manning, Kenneth C. & Barone, Michael J., 1998. "Tracking the effects of comparative and noncomparative advertising with relative and nonrelative measures: A further examination of the framing correspondence hypothesis," Journal of Business Research, Elsevier, vol. 41(2), pages 137-143, February.
    2. Aaker, Jennifer L & Williams, Patti, 1998. "Empathy versus Pride: The Influence of Emotional Appeals across Cultures," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 241-261, December.
    3. Goodstein, Ronald C, 1993. "Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 87-99, June.
    4. Pechmann, Cornelia & Stewart, David W, 1990. "The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 180-191, September.
    5. Pechmann, Cornelia & Ratneshwar, S, 1991. "The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 145-160, September.
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    Cited by:

    1. Bu, Kyunghee & Kim, Donghoon & Son, Jungmin, 2013. "Is the culture–emotion fit always important?," Journal of Business Research, Elsevier, vol. 66(8), pages 983-988.
    2. Spielmann, Nathalie & Delvert, Mathilde, 2014. "Adapted or standardized copy: Is non-cultural English the answer?," Journal of Business Research, Elsevier, vol. 67(4), pages 434-440.
    3. Bambauer-Sachse, Silke & Heinzle, Priska, 2018. "Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions," Journal of Business Research, Elsevier, vol. 84(C), pages 233-242.

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