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Relationship marketing theory in practice: A case study

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  • Lewin, Jeffrey E.
  • Johnston, Wesley J.

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  • Lewin, Jeffrey E. & Johnston, Wesley J., 1997. "Relationship marketing theory in practice: A case study," Journal of Business Research, Elsevier, vol. 39(1), pages 23-31, May.
    • Handle: RePEc:eee:jbrese:v:39:y:1997:i:1:p:23-31
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    1. Leat, Philip M.K. & Revoredo-Giha, Cesar & Kupiec-Teahan, Beata, 2008. "Improving Market Orientation In The Scottish Beef Supply Chain Through Performance-Related Communications: The Case Of The Mcintosh Donald Beef Producer Club And Qboxanalysis," Working Papers 112886, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group.
    2. Ammar Ali Khan & Wisal Ahmad & Faisal Aftab, 2018. "The Linkage Among Customer Equity Drivers: Building Customer Value Equity Mode," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 14(2), pages 27-40.
    3. Toritseju Rita Pessu & Fredrick Agboma, 2018. "Dwarfed Giant: Impact of Trade and Related Policies on SMEs in the Nigerian Textile Industry," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(6), pages 602-629, June.
    4. Wang, Cheng Lu & Shi, Yizheng & Barnes, Bradley R., 2015. "The role of satisfaction, trust and contractual obligation on long-term orientation," Journal of Business Research, Elsevier, vol. 68(3), pages 473-479.
    5. Siguaw, Judy A. & Baker, Thomas L. & Simpson, Penny M., 2003. "Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective," Journal of Business Research, Elsevier, vol. 56(4), pages 311-322, April.
    6. Zolkiewski, Judy, 2004. "Marketization and the delivery of UK health services: Three case studies," Journal of Business Research, Elsevier, vol. 57(9), pages 1012-1020, September.
    7. Kang, Bohyeon & Jindal, Rupinder P., 2015. "Opportunism in buyer–seller relationships: Some unexplored antecedents," Journal of Business Research, Elsevier, vol. 68(3), pages 735-742.
    8. Adjei, Mavis T. & Griffith, David A. & Noble, Stephanie M., 2009. "When Do Relationships Pay Off for Small Retailers? Exploring Targets and Contexts to Understand the Value of Relationship Marketing," Journal of Retailing, Elsevier, vol. 85(4), pages 493-501.
    9. Herington, Carmel & Johnson, Lester W. & Scott, Don, 2009. "Firm-employee relationship strength--A conceptual model," Journal of Business Research, Elsevier, vol. 62(11), pages 1096-1107, November.
    10. Johnston, Wesley J. & Lewin, Jeffrey E. & Spekman, Robert E., 1999. "International Industrial Marketing Interactions: Dyadic and Network Perspectives," Journal of Business Research, Elsevier, vol. 46(3), pages 259-271, November.
    11. Beverland, Michael, 2007. "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success," Food Policy, Elsevier, vol. 32(4), pages 480-495, August.
    12. Lynch, J. & Mason, R.J. & Beresford, A.K.C. & Found, P.A., 2012. "An examination of the role for Business Orientation in an uncertain business environment," International Journal of Production Economics, Elsevier, vol. 137(1), pages 145-156.
    13. Revoredo-Giha, Cesar & Leat, Philip M.K. & Renwick, Alan W. & Lamprinopoulou-Kranis, Chrysa, 2012. "Innovation and Power in Food Supply Chains: The Case of the Potato Sector in the UK," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135776, European Association of Agricultural Economists.
    14. Ha Lau Ching & Paul Ellis, 2006. "Does relationship marketing exist in cyberspace?," Management International Review, Springer, vol. 46(5), pages 557-572, September.
    15. S. Geindre & B. Deschamps, 2011. "les risques du processus repreneurial en PME," Post-Print halshs-00646170, HAL.
    16. Sri Vandayuli Riorini, 2017. "How to Improve Brand Equity in Tourism," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 417-434.
    17. Leat, Philip M.K. & Revoredo-Giha, Cesar, 2008. "Enhancing the integration of agri-food supply chains: theoretical issues and practical challenges in the UK malting barley supply chain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44068, European Association of Agricultural Economists.
    18. Sriram, Ven & Stump, Rodney, 2004. "Information technology investments in purchasing: an empirical investigation of communications, relationship and performance outcomes," Omega, Elsevier, vol. 32(1), pages 41-55, February.
    19. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
    20. Nyu, Valeria & Nilssen, Frode & Kandemir, Destan, 2022. "Small exporting firms’ choice of exchange mode in international marketing channels for perishable products: A contingency approach," International Business Review, Elsevier, vol. 31(1).
    21. Ammar Ali Khan & Wisal Ahmad & Faisal Aftab, 2018. "The Linkage Among Customer Equity Drivers: Building Customer Value Equity Mode," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 14(2), pages 14-13.
    22. Perry, Patsy & Towers, Neil, 2009. "Determining the antecedents for a strategy of corporate social responsibility by small- and medium-sized enterprises in the UK fashion apparel industry," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 377-385.
    23. Xiaojuan Rao & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality," Land, MDPI, vol. 11(3), pages 1-30, March.

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