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Relationship marketing theory in practice: A case study

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  • Lewin, Jeffrey E.
  • Johnston, Wesley J.
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 39 (1997)
    Issue (Month): 1 (May)
    Pages: 23-31

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    Handle: RePEc:eee:jbrese:v:39:y:1997:i:1:p:23-31

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    Web page: http://www.elsevier.com/locate/jbusres

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    Cited by:
    1. Revoredo-Giha, Cesar & Leat, Philip M.K. & Renwick, Alan W. & Lamprinopoulou-Kranis, Chrysa, 2012. "Innovation and Power in Food Supply Chains: The Case of the Potato Sector in the UK," Working Papers 142544, Scottish Agricultural College, Land Economy Research Group.
    2. Leat, Philip M.K. & Revoredo-Giha, Cesar & Kupiec-Teahan, Beata, 2008. "Improving Market Orientation In The Scottish Beef Supply Chain Through Performance-Related Communications: The Case Of The Mcintosh Donald Beef Producer Club And Qboxanalysis," Working Papers 112886, Scotland's Rural College (formerly Scottish Agricultural College), Land Economy & Environment Research Group.
    3. Beverland, Michael, 2007. "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success," Food Policy, Elsevier, vol. 32(4), pages 480-495, August.
    4. Leat, Philip M.K. & Revoredo-Giha, Cesar, 2008. "Enhancing the integration of agri-food supply chains: theoretical issues and practical challenges in the UK malting barley supply chain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44068, European Association of Agricultural Economists.
    5. Lynch, J. & Mason, R.J. & Beresford, A.K.C. & Found, P.A., 2012. "An examination of the role for Business Orientation in an uncertain business environment," International Journal of Production Economics, Elsevier, vol. 137(1), pages 145-156.
    6. Siguaw, Judy A. & Baker, Thomas L. & Simpson, Penny M., 2003. "Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective," Journal of Business Research, Elsevier, vol. 56(4), pages 311-322, April.
    7. B. Deschamps & S. Geindre, 2011. "Les Risques Du Processus Repreneurial En Pme," Post-Print halshs-00661565, HAL.
    8. Zolkiewski, Judy, 2004. "Marketization and the delivery of UK health services: Three case studies," Journal of Business Research, Elsevier, vol. 57(9), pages 1012-1020, September.
    9. Sriram, Ven & Stump, Rodney, 2004. "Information technology investments in purchasing: an empirical investigation of communications, relationship and performance outcomes," Omega, Elsevier, vol. 32(1), pages 41-55, February.
    10. Johnston, Wesley J. & Lewin, Jeffrey E. & Spekman, Robert E., 1999. "International Industrial Marketing Interactions: Dyadic and Network Perspectives," Journal of Business Research, Elsevier, vol. 46(3), pages 259-271, November.

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