Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success
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Bibliographic InfoArticle provided by Elsevier in its journal Food Policy.
Volume (Year): 32 (2007)
Issue (Month): 4 (August)
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Web page: http://www.elsevier.com/locate/foodpol
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Lewin, Jeffrey E. & Johnston, Wesley J., 1997. "Relationship marketing theory in practice: A case study," Journal of Business Research, Elsevier, vol. 39(1), pages 23-31, May.
- Jaffee, Steve & Masakure, Oliver, 2005. "Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere," Food Policy, Elsevier, vol. 30(3), pages 316-333, June.
- Edwards, Mark R. & Shultz, Clifford J., II, 2005. "Reframing Agribusiness: Moving from Farm to Market Centric," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1).
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