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Green lies and their effect on intention to invest

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  • Gatti, Lucia
  • Pizzetti, Marta
  • Seele, Peter

Abstract

The article explores the consequences of greenwashing deceptions on intention to invest. It analyses whether the presence of a greenwashing lie to stakeholders is detrimental to intention to invest. When a company greenwashes, it deliberately deceives stakeholders about its environmental commitment. Our results suggest that greenwashing has a greater negative impact on intention to invest than a corporate misbehaviour unrelated to a deceptive communication. In order to understand how different forms of greenwashing may affect intention to invest, we develop a typology of greenwashing deceptions, based on the variety of greenwashing cases that have emerged recently. The results show that individuals are less inclined to invest in a company that falsifies its claims (falsification) and which engages in manipulative business practices (deceptive manipulation), as compared to a company that instrumentally selects which information to disclose (information selection) or tries to obscure misbehaviours through publicizing its good business practices (attention diversion).

Suggested Citation

  • Gatti, Lucia & Pizzetti, Marta & Seele, Peter, 2021. "Green lies and their effect on intention to invest," Journal of Business Research, Elsevier, vol. 127(C), pages 228-240.
    • Handle: RePEc:eee:jbrese:v:127:y:2021:i:c:p:228-240
    DOI: 10.1016/j.jbusres.2021.01.028
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    7. Liliana De Simone & Mario Pezoa, 2021. "Urban Shopping Malls and Sustainability Approaches in Chilean Cities: Relations between Environmental Impacts of Buildings and Greenwashing Branding Discourses," Sustainability, MDPI, vol. 13(13), pages 1-23, June.
    8. Lee, Michael T. & Raschke, Robyn L., 2023. "Stakeholder legitimacy in firm greening and financial performance: What about greenwashing temptations?☆," Journal of Business Research, Elsevier, vol. 155(PB).
    9. Paraskevi (Evi) Dekoulou & Anna Anastasopoulou & Panagiotis Trivellas, 2023. "Employee Performance Implications of CSR for Organizational Resilience in the Banking Industry: The Mediation Role of Psychological Empowerment," Sustainability, MDPI, vol. 15(15), pages 1-20, August.
    10. Guangrui Liu & Hao Qian & Qianqian Wu & Fei Han, 2024. "Research on the masking effect of vertical interlock on ESG greenwashing in the context of sustainable Enterprise development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 196-209, January.
    11. Wang, Juxian & Ma, Mengdi & Dong, Tianyi & Zhang, Zheyuan, 2023. "Do ESG ratings promote corporate green innovation? A quasi-natural experiment based on SynTao Green Finance's ESG ratings," International Review of Financial Analysis, Elsevier, vol. 87(C).
    12. Javier Amores‐Salvadó & Gregorio Martin‐de Castro & Elisabeth Albertini, 2023. "Walking the talk, but above all, talking the walk: Looking green for market stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 431-442, January.
    13. Javier Amores‐salvadó & Gregorio Martin‐de Castro & Elisabeth Albertini, 2022. "Walking the talk, but above all, talking the walk: Looking green for market stakeholder engagement," Post-Print halshs-03760088, HAL.
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