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Outsourcing for competitive advantage: An examination of seven legacy airlines

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  • Rieple, Alison
  • Helm, Clive

Abstract

Although airlines are increasingly outsourcing to achieve competitiveness in ever more challenging business environments, this practice is not always successful and its theoretical justification has not been fully explored. The paper compares the extent to which a number of key resources and functions in a sample of major, legacy airlines have actually been outsourced with a theoretical appraisal based on the transaction cost economics framework. The findings show that the degree of outsourcing of these activities is not always what theory would predict to be advantageous.

Suggested Citation

  • Rieple, Alison & Helm, Clive, 2008. "Outsourcing for competitive advantage: An examination of seven legacy airlines," Journal of Air Transport Management, Elsevier, vol. 14(5), pages 280-285.
    • Handle: RePEc:eee:jaitra:v:14:y:2008:i:5:p:280-285
    DOI: 10.1016/j.jairtraman.2008.06.002
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    References listed on IDEAS

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    Cited by:

    1. Hsu, Chao-Che & Liou, James J.H., 2013. "An outsourcing provider decision model for the airline industry," Journal of Air Transport Management, Elsevier, vol. 28(C), pages 40-46.
    2. Fu, Yan-Kai, 2019. "An integrated approach to catering supplier selection using AHP-ARAS-MCGP methodology," Journal of Air Transport Management, Elsevier, vol. 75(C), pages 164-169.
    3. Begoña Fuster & Adelaida Lillo-Bañuls & Carmen Martínez-Mora, 2018. "Offshoring of services as a competitive strategy in the tourism industry," Tourism Economics, , vol. 24(8), pages 963-979, December.
    4. Lei He & Georgia Kosmopoulou, 2021. "Subcontracting Network Formation Among U.S. Airline Carriers," Journal of Industrial Economics, Wiley Blackwell, vol. 69(4), pages 817-853, December.

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