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F-Commerce platform for apparel online social shopping: Testing a Mowen’s 3M model

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  • Kang, Ju-Young M.
  • Johnson, Kim K.P.

Abstract

Applying the Meta-Theoretic Model of Motivation and Personality (3M Model), this research examined (1) whether online social shopping intention in Facebook commerce was affected by users’ personality traits, psychographic characteristics, and gratifications and (2) whether tie strength and homophily moderated the links between gratifications and intention. U.S. Facebook users who had online social shopping experience (n=601) were drawn from a consumer panel. Users who were market mavens and social browsers were likely to use online social shopping for the purpose of socializing and intended to engage in online social shopping. Users who were value conscious and social browsers were likely to use online social shopping for the purpose of information-seeking and intended to engage in online social shopping. Tie strength and homophily moderated the links between gratifications and intention.

Suggested Citation

  • Kang, Ju-Young M. & Johnson, Kim K.P., 2015. "F-Commerce platform for apparel online social shopping: Testing a Mowen’s 3M model," International Journal of Information Management, Elsevier, vol. 35(6), pages 691-701.
    • Handle: RePEc:eee:ininma:v:35:y:2015:i:6:p:691-701
    DOI: 10.1016/j.ijinfomgt.2015.07.004
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    References listed on IDEAS

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    Cited by:

    1. Jian Wang & Fakhar Shahzad & Zeeshan Ahmad & Muhammad Abdullah & Nadir Munir Hassan, 2022. "Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach," SAGE Open, , vol. 12(2), pages 21582440221, April.
    2. Wang, Jiawei, 2023. "The relationship between loneliness and consumer shopping channel choice: Evidence from China," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    3. Huang, Han-Chung & Cheng, T.C.E. & Huang, Wei-Fan & Teng, Ching-I, 2018. "Impact of online gamers’ personality traits on interdependence, network convergence, and continuance intention: Perspective of social exchange theory," International Journal of Information Management, Elsevier, vol. 38(1), pages 232-242.

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