The roles of multiple channels in predicting website visits and purchases: Engagers versus closers
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DOI: 10.1016/j.ijresmar.2021.12.004
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- Nicolás Aramayo & Mario Schiappacasse & Marcel Goic, 2023. "A Multiarmed Bandit Approach for House Ads Recommendations," Marketing Science, INFORMS, vol. 42(2), pages 271-292, March.
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Keywords
Customer journey; Path to purchase; Multichannel marketing; Probability models;All these keywords.
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