IDEAS home Printed from https://ideas.repec.org/a/eee/ijrema/v38y2021i3p715-731.html
   My bibliography  Save this article

Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships

Author

Listed:
  • Schumacher, Anika
  • Goukens, Caroline
  • Geyskens, Kelly

Abstract

Consumers frequently make choices for family members they take care of or from whom they receive care (e.g., their children or partner), yet marketing research has given little attention to how these other-oriented choices might impact the chooser’s self-indulgence. In this research we consider familial caregiving relationships as a relevant and ubiquitous context of other-oriented choices and identify the role of the chooser (i.e., caregiver versus care-receiver) as an important moderator that determines when virtuous other-oriented choices within caregiving relationships lead to licensing and when they encourage consistent virtuous consumption behaviors.

Suggested Citation

  • Schumacher, Anika & Goukens, Caroline & Geyskens, Kelly, 2021. "Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 715-731.
    • Handle: RePEc:eee:ijrema:v:38:y:2021:i:3:p:715-731
    DOI: 10.1016/j.ijresmar.2020.10.008
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167811620301075
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.ijresmar.2020.10.008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Kristina M. Durante & Vladas Griskevicius & Joseph P. Redden & Andrew Edward White, 2015. "Spending on Daughters versus Sons in Economic Recessions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 42(3), pages 435-457.
    2. Michael L. Lowe & Kelly L. Haws, 2014. "(Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 489-505.
    3. Juliano Laran, 2010. "Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent than Personal Choices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 304-314, August.
    4. Jinhee Choi & B. Kyu Kim & Incheol Choi & Youjae Yi, 2006. "Variety-Seeking Tendency in Choice for Others: Interpersonal and Intrapersonal Causes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(4), pages 590-595, March.
    5. Sophie Clot & Gilles Grolleau & Lisette Ibanez, 2013. "Self-Licensing and Financial Rewards: Is Morality For Sale?," Economics Bulletin, AccessEcon, vol. 33(3), pages 2298-2306.
    6. Alexander Fedorikhin & Vanessa M. Patrick, 2010. "Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(4), pages 698-711, December.
    7. Peggy J Liu & Steven K Dallas & Gavan J Fitzsimons & Linda L PriceEditor & Rebecca Walker Reczek, 2019. "A Framework for Understanding Consumer Choices for Others," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(3), pages 407-434.
    8. Shiv, Baba & Fedorikhin, Alexander, 1999. "Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 278-292, December.
    9. repec:cup:judgdm:v:11:y:2016:i:4:p:332-341 is not listed on IDEAS
    10. Amit Bhattacharjee & Jonah Berger & Geeta Menon, 2014. "When Identity Marketing Backfires: Consumer Agency in Identity Expression," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 294-309.
    11. Nicole L. Mead & Roy F. Baumeister & Tyler F. Stillman & Catherine D. Rawn & Kathleen D. Vohs, 2011. "Social Exclusion Causes People to Spend and Consume Strategically in the Service of Affiliation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(5), pages 902-919.
    12. Jaehoon Lee & L. J. Shrum, 2012. "Conspicuous Consumption versus Charitable Behavior in Response to Social Exclusion: A Differential Needs Explanation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 39(3), pages 530-544.
    13. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
    14. Ein-Gar, Danit & Goldenberg, Jacob & Sagiv, Lilach, 2012. "The role of consumer self-control in the consumption of virtue products," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 123-133.
    15. Hristina Dzhogleva & Cait Poynor Lamberton, 2014. "Should Birds of a Feather Flock Together? Understanding Self-Control Decisions in Dyads," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 361-380.
    16. Liu, Peggy J. & Campbell, Troy H. & Fitzsimons, Gavan J. & Fitzsimons, Gráinne M., 2013. "Matching choices to avoid offending stigmatized group members," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(2), pages 291-304.
    17. Joan Kahn & Frances Goldscheider & Javier García-Manglano, 2013. "Growing Parental Economic Power in Parent–Adult Child Households: Coresidence and Financial Dependency in the United States, 1960–2010," Demography, Springer;Population Association of America (PAA), vol. 50(4), pages 1449-1475, August.
    18. Yanping Tu & Alex Shaw & Ayelet Fishbach, 2016. "The Friendly Taking Effect: How Interpersonal Closeness Leads to Seemingly Selfish Yet Jointly Maximizing Choice," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 669-687.
    19. Gergana Y. Nenkov & Maura L. Scott, 2014. ""So Cute I Could Eat It Up": Priming Effects of Cute Products on Indulgent Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(2), pages 326-341.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ximena Garcia-Rada & Lalin Anik & Dan Ariely, 2019. "Consuming together (versus separately) makes the heart grow fonder," Marketing Letters, Springer, vol. 30(1), pages 27-43, March.
    2. Liu, Yi & Polman, Evan & Liu, Yongfang & Jiao, Jiangli, 2018. "Choosing for others and its relation to information search," Organizational Behavior and Human Decision Processes, Elsevier, vol. 147(C), pages 65-75.
    3. Hogreve, Jens & Matta, Shashi & Hettich, Alexander S. & Reczek, Rebecca Walker, 2021. "How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories," Journal of Retailing, Elsevier, vol. 97(2), pages 173-190.
    4. Polman, Evan & Wu, Kaiyang, 2020. "Decision making for others involving risk: A review and meta-analysis," Journal of Economic Psychology, Elsevier, vol. 77(C).
    5. Wilken, Robert & Stimmer, Elena & Bürgin, David, 2022. "Should retailers encourage couples to shop together?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    6. Adam, Marc T.P. & Astor, Philipp J. & Krämer, Jan, 2016. "Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 56-69.
    7. Peggy J. Liu & Kelly L. Haws & Karen Scherr & Joseph P. Redden & James R. Bettman & Gavan J. Fitzsimons, 2019. "The Primacy of “What” over “How Much”: How Type and Quantity Shape Healthiness Perceptions of Food Portions," Management Science, INFORMS, vol. 65(7), pages 3353-3381, July.
    8. Kyra L Wiggin & Martin Reimann & Shailendra P Jain & Darren W Dahl & Margaret C Campbell & Paul M Herr, 2019. "Curiosity Tempts Indulgence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 45(6), pages 1194-1212.
    9. Peggy J. Liu & Kelly L. Haws & Cait Lamberton & Troy H. Campbell & Gavan J. Fitzsimons, 2015. "Vice-Virtue Bundles," Management Science, INFORMS, vol. 61(1), pages 204-228, January.
    10. Khalifa, Dina & Shukla, Paurav, 2021. "When luxury brand rejection causes brand dilution," Journal of Business Research, Elsevier, vol. 129(C), pages 110-121.
    11. Jungkeun Kim & Jae-Eun Kim & Jongwon Park, 2018. "Effects of physical cleansing on subsequent unhealthy eating," Marketing Letters, Springer, vol. 29(2), pages 165-176, June.
    12. Shrum, L.J. & Wong, Nancy & Arif, Farrah & Chugani, Sunaina K. & Gunz, Alexander & Lowrey, Tina M. & Nairn, Agnes & Pandelaere, Mario & Ross, Spencer M. & Ruvio, Ayalla & Scott, Kristin & Sundie, Jill, 2013. "Reconceptualizing materialism as identity goal pursuits: Functions, processes, and consequences," Journal of Business Research, Elsevier, vol. 66(8), pages 1179-1185.
    13. Zheng, Xiaoying & Xu, Jing & Shen, Hao, 2022. "To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 170-189.
    14. Mukherjee, Ashesh & Lee, Seung Yun & Burnham, Thomas, 2020. "The effect of others’ participation on charitable behavior: Moderating role of recipient resource scarcity," Journal of Business Research, Elsevier, vol. 120(C), pages 213-228.
    15. Desmichel, Perrine & Kocher, Bruno, 2020. "Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons," Journal of Retailing, Elsevier, vol. 96(2), pages 203-219.
    16. Liu, Fu & Wei, Haiying & Zhu, Zhenzhong & Chen, Haipeng (Allan), 2022. "Warmth or competence: Brand anthropomorphism, social exclusion, and advertisement effectiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    17. Ahyoung Yu & Seunghee Han, 2021. "Social Exclusion and Effectiveness of Self-Benefit versus Other-Benefit Marketing Appeals for Eco-Friendly Products," Sustainability, MDPI, vol. 13(9), pages 1-11, April.
    18. Gould, Stephen & Goldsmith, Emily & Lee, Michael, 2020. "The choice polarity effect: An investigation of evolutionary-based trait handedness and perceived magnitudes on laterally displayed choices," Journal of Business Research, Elsevier, vol. 120(C), pages 627-637.
    19. Walasek, Lukasz & Matthews, William J & Rakow, Tim, 2015. "The need to belong and the value of belongings: Does ostracism change the subjective value of personal possessions?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 58(C), pages 195-204.
    20. Christopher L. Newman & Melissa D. Cinelli & Douglas Vorhies & Judith Anne Garretson Folse, 2019. "Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers," Journal of the Academy of Marketing Science, Springer, vol. 47(1), pages 76-96, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:ijrema:v:38:y:2021:i:3:p:715-731. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/international-journal-of-research-in-marketing/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.