Reputation and international technology transfer: a comparative study of Japanese, European and American corporations in Korea
AbstractWe have compared the licensing agreements of Korean firms with Japanese, North American and European (British and Continental European) licensors. In view of contract length, Continental Europeans and North Americans show longer period than Japanese and British. Considering the brand accompanying the technology licensing, we can observe a difference between the Anglo-American countries and the others. The outcome corresponds with the existing literature that opportunism is greater in the Anglo-Saxon culture than elsewhere.
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Bibliographic InfoArticle provided by Elsevier in its journal International Business Review.
Volume (Year): 9 (2000)
Issue (Month): 5 (October)
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Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/133/description#description
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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