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Resource allocation to defensive marketing and manufacturing strategies

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  • Ravi Kumar, K.
  • Hadjinicola, George C.

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  • Ravi Kumar, K. & Hadjinicola, George C., 1996. "Resource allocation to defensive marketing and manufacturing strategies," European Journal of Operational Research, Elsevier, vol. 94(3), pages 453-466, November.
    • Handle: RePEc:eee:ejores:v:94:y:1996:i:3:p:453-466
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    3. Khouja, Moutaz & Robbins, Stephanie S., 2003. "Linking advertising and quantity decisions in the single-period inventory model," International Journal of Production Economics, Elsevier, vol. 86(2), pages 93-105, November.

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