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A choice-based optimization approach for contracting in supply chains

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  • Roemer, Nils
  • Müller, Sven
  • Voigt, Guido

Abstract

We consider a supplier-buyer supply chain. The buyer holds private forecast information (high/low), and the supplier offers a menu of capacity reservation contracts to align incentives. We analyze how the menu of contracts should be adapted when lifting the assumptions that buyers act rationally and/or that buyers’ utility is deterministic. We employ a novel choice-based optimization approach that integrates a multinomial logit model (capturing the buyer’s contract choice behavior) with a mixed-integer nonlinear program. The choice-based optimization model can be solved with off-the-shelf solvers and is therefore ready to use by management. We further derive qualitative insights on how to adapt existing contracts in a numerical study. We show that cutting off low-demand buyers, reducing reservation fees in a specific manner and introducing more contract options may increase suppliers’ and supply chains’ performance.

Suggested Citation

  • Roemer, Nils & Müller, Sven & Voigt, Guido, 2023. "A choice-based optimization approach for contracting in supply chains," European Journal of Operational Research, Elsevier, vol. 305(1), pages 271-286.
    • Handle: RePEc:eee:ejores:v:305:y:2023:i:1:p:271-286
    DOI: 10.1016/j.ejor.2022.05.052
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