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The all-American beer: a case of inferior standard (taste) prevailing?

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  • Choi, David Y.
  • Stack, Martin H.
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    File URL: http://www.sciencedirect.com/science/article/B6W45-4F1HFX3-2/2/7db4014214de708de403e15d51a45276
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    Bibliographic Info

    Article provided by Elsevier in its journal Business Horizons.

    Volume (Year): 48 (2005)
    Issue (Month): 1 ()
    Pages: 79-86

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    Handle: RePEc:eee:bushor:v:48:y:2005:i:1:p:79-86

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    Web page: http://www.elsevier.com/locate/bushor

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    1. Cowan, Robin, 1988. "Nuclear Power Reactors: A Study In Technological Lock-In," Working Papers 88-33, C.V. Starr Center for Applied Economics, New York University.
    2. Klemperer, Paul, 1995. "Competition When Consumers Have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade," Review of Economic Studies, Wiley Blackwell, vol. 62(4), pages 515-39, October.
    3. Cowan, Robin & Gunby, Philip, 1996. "Sprayed to Death: Path Dependence, Lock-In and Pest Control Strategies," Economic Journal, Royal Economic Society, vol. 106(436), pages 521-42, May.
    4. Malhotra, Naresh K., 1988. "Self concept and product choice: An integrated perspective," Journal of Economic Psychology, Elsevier, vol. 9(1), pages 1-28, March.
    5. Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 139-68, September.
    6. Klemperer, Paul, 1987. "Markets with Consumer Switching Costs," The Quarterly Journal of Economics, MIT Press, vol. 102(2), pages 375-94, May.
    7. David, Paul A, 1985. "Clio and the Economics of QWERTY," American Economic Review, American Economic Association, vol. 75(2), pages 332-37, May.
    8. Klemperer, Paul D, 1987. "Entry Deterrence in Markets with Consumer Switching Costs," Economic Journal, Royal Economic Society, vol. 97(388a), pages 99-117, Supplemen.
    9. Hess, Mike & Ricart, Joan E., 2002. "Managing customer switching costs: A framework for competing in the networked environment," IESE Research Papers D/472, IESE Business School.
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