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Entry Deterrence in Markets with Consumer Switching Costs

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Author Info
Klemperer, Paul D

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Abstract

In many markets consumers have transaction or learning "switching costs" between functionally undifferentiated brands. New entry into such markets may be deterred either by large customer bases and/or large switching costs, which deny customers to an entrant, or by small customer bases and/or small switching costs, which mean an incumbent will respond aggressively to an entrant. An incum bent threatened by entry may therefore price either lower or higher than otherwi se. A firm with the right to enter early may make less profits over time than an otherwise identical firm that is unable to enter the market until later. Copyright 1987 by Royal Economic Society.

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Publisher Info
Article provided by Royal Economic Society in its journal The Economic Journal.

Volume (Year): 97 (1987)
Issue (Month): 388a (Supplement)
Pages: 99-117
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Handle: RePEc:ecj:econjl:v:97:y:1987:i:388a:p:99-117

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  1. Kikuchi, Toru, 2008. "Switching Costs and the foreign Firm's Entry," MPRA Paper 8093, University Library of Munich, Germany. [Downloadable!]
    Other versions:
  2. A. Jorge Padilla, 1991. "Consumer switching costs: a survey," Investigaciones Economicas, Fundación SEPI, vol. 15(3), pages 485-504, September. [Downloadable!]
  3. Austan Goolsbee & Chad Syverson, 2004. "How Do Incumbents Respond to the Threat of Entry? Evidence from the Major Airlines," Working Papers 04-04, NET Institute, revised Dec 2004. [Downloadable!]
    Other versions:
  4. Robin Mason & Timothy Swanson, . "Entry Deterrence and Environmental Regulation," Economics Papers 1997-W9, Economics Group, Nuffield College, University of Oxford. [Downloadable!]
  5. Eric Anderson & Nanda Kumar, 2007. "Price competition with repeat, loyal buyers," Quantitative Marketing and Economics, Springer, vol. 5(4), pages 333-359, December. [Downloadable!] (restricted)
  6. Langus, Gregor & Lipatov, Vilen, 2008. "On Quantity Competition With Switching Costs," MPRA Paper 15457, University Library of Munich, Germany. [Downloadable!]
  7. Claudio Agostini, 2005. "El Mercado de Transporte Aéreo: Lecciones para Chile de una Revisión de la Literatura," ILADES-Georgetown University Working Papers inv163, Ilades-Georgetown University, School of Economics and Bussines. [Downloadable!]
  8. Bijl, P.W.J. de, 1995. "Entry Deterrence and Signaling in Markets for Search Goods," Discussion Paper 16, Tilburg University, Center for Economic Research. [Downloadable!]
    Other versions:
  9. Harabi, Najib, 1996. "Patents in Theory and Practice: Empirical Results from Switzerland," MPRA Paper 9606, University Library of Munich, Germany. [Downloadable!]
  10. Alessandra Pelloni, 1993. "Long-run consequences of finite exchange rate bubbles," Open Economies Review, Springer, vol. 4(1), pages 5-26, March. [Downloadable!] (restricted)
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