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Strategic brand valuation: A cross-functional perspective

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Author Info
Cravens, Karen S.
Guilding, Chris
Abstract

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File URL: http://www.sciencedirect.com/science/article/B6W45-3YCDKS5-T/2/024d76344b43644fd06772c8aa6f5ebe
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Publisher Info
Article provided by Elsevier in its journal Business Horizons.

Volume (Year): 42 (1999)
Issue (Month): 4 ()
Pages: 53-62
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Handle: RePEc:eee:bushor:v:42:y:1999:i:4:p:53-62

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  1. Liu, Juan & Sporleder, Thomas L., 2007. "Growth-related Measures of Brand Equity Elasticity for Food Firms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 10(01). [Downloadable!]
  2. Frank Figge, 2004. "Stakeholder und Unternehmensrisiko," Risk and Insurance 0408001, EconWPA. [Downloadable!]
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This page was last updated on 2009-12-3.

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