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Always best or good enough? The effect of ‘mind-set’ on preference consistency over time in tourist decision making

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  • Li, Qiuyun
  • Li, Chunxiao (Spring)
  • McCabe, Scott
  • Xu, Hong

Abstract

Where a lengthy period is available for the choice of tourist destination, people’s tendency to change their minds can be pronounced. This makes the investigation of preference (in)consistency of great interest. Here, we integrate construal level theory (CLT) with mind-set theory, for the first time, to explore the moderating effect of an internal factor (i.e. mind-set) on preference shifts from desirable to feasible attributes over time. The results of four choice experiments suggest that, compared with people with a satisficing mind-set, people with a maximizing mind-set are reluctant to sacrifice desirability for feasibility, which counters the inclination to alter preferences as the decision time approaches. Furthermore, we found that different preference patterns between maximizers and satisficers are not connected to desirability but result from maximizers’ consistency in placing less importance on feasibility. Implications for future studies and destination marketers are outlined.

Suggested Citation

  • Li, Qiuyun & Li, Chunxiao (Spring) & McCabe, Scott & Xu, Hong, 2019. "Always best or good enough? The effect of ‘mind-set’ on preference consistency over time in tourist decision making," Annals of Tourism Research, Elsevier, vol. 75(C), pages 186-201.
    • Handle: RePEc:eee:anture:v:75:y:2019:i:c:p:186-201
    DOI: 10.1016/j.annals.2019.01.003
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    Cited by:

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    2. Tok, Dickson & Chen, Xi & Chu, Xing-Yu (Marcos), 2021. "“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations," Journal of Business Research, Elsevier, vol. 135(C), pages 454-463.
    3. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    4. Hsiao-Hsien Lin & Ko-Hsin Chang & Chih-Hung Tseng & Yueh-Shiu Lee & Chih-Hsiang Hung, 2021. "Can the Development of Religious and Cultural Tourism Build a Sustainable and Friendly Life and Leisure Environment for the Elderly and Promote Physical and Mental Health?," IJERPH, MDPI, vol. 18(22), pages 1-17, November.
    5. Karl, Marion & Chien, P. Monica & Ong, Faith, 2021. "Impulse buying behaviour in tourism: A new perspective," Annals of Tourism Research, Elsevier, vol. 90(C).
    6. Karl, Marion & Kock, Florian & Ritchie, Brent W. & Gauss, Jana, 2021. "Affective forecasting and travel decision-making: An investigation in times of a pandemic," Annals of Tourism Research, Elsevier, vol. 87(C).

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