Testing the cognitive burden of two choice modeling valuation variants. The between and within sample approaches
AbstractScores are commonly used in environmental valuation exercises. The two main procedures when testing for score differences are the within sample and the between sample approaches. Their conclusions do not always coincide. With a case study involving scores on difficulty of responding to two choice modeling variants –contingent ranking and contingent grouping–, the paper shows the strength of the within sample approach when relying on the coherent arbitrariness principle. Results suggest that the grouping is significantly less difficult to complete than the ranking task. The validity of these results is enhanced by the fact that they are independent of the exercise order, which is tested by randomizing the sequence order in which respondents face the two methods.
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Bibliographic InfoArticle provided by AccessEcon in its journal Economics Bulletin.
Volume (Year): 30 (2010)
Issue (Month): 2 ()
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between sample test; choice modeling; cognitive burden; coherent arbitrariness; within sample test;
Find related papers by JEL classification:
- Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
- C8 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs
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- Emmanuel Flachaire & Guillaume Hollard, 2007.
"Starting-point bias and respondent uncertainty in dichotomous choice contingent valuation surveys,"
UniversitÃ© Paris1 PanthÃ©on-Sorbonne (Post-Print and Working Papers)
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- Nick Hanley & Bengt Kriström & Jason F. Shogren, 2009. "Coherent Arbitrariness: On Value Uncertainty for Environmental Goods," Land Economics, University of Wisconsin Press, vol. 85(1), pages 41-50.
- Dan Ariely & George Loewenstein & Drazen Prelec, 2003. ""Coherent Arbitrariness": Stable Demand Curves Without Stable Preferences," The Quarterly Journal of Economics, MIT Press, vol. 118(1), pages 73-105, February.
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