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L'engagement mécénique des entreprises:mesure de l'une des expressions de leur responsabilité sociétale

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Author Info
Christel Decock-Good () (EDHEC Lille)
Abstract

This article deals with a research in corporate social responsibility. After a literature review on this theme, we expose community involvement as a social strategy and a corporate social expression. Moreover, we propose the construction of a responsibility measure based on the firm's community involvement. This measure permits to mitigate the principal inconvenients in other researches. Finally, this tool is applied to a sample of 77 French companies.

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File URL: http://www.u-bourgogne.fr/LEG/rev/044057.pdf
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Publisher Info
Article provided by Editions Economica in its journal Revue Finance Contrôle Stratégie.

Volume (Year): 4 (2001)
Issue (Month): 4 (December)
Pages: 29-57
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Handle: RePEc:dij:revfcs:v:4:y:2001:i:q4:p:29-57

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Related research
Keywords: corporate social responsibility; community involvement.;

Find related papers by JEL classification:
M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility
M40 - Business Administration and Business Economics; Marketing; Accounting - - Accounting - - - General

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This page was last updated on 2009-12-17.

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