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The Traceability and Safety of Fishery Products

Author

Listed:
  • Gheorghe Adrian ZUGRAVU

    (Faculty of Economics and Business Administration, Dunarea de Jos University of Galati, Romania)

  • Ionica SOARE

    (Faculty of Economics and Business Administration, Dunarea de Jos University of Galati, Romania)

Abstract

The paper follows two main objectives:to understand consumers’ perception of safety trasability and quality of fishery products and to identify communication levers in order to improve the perceived image of fishery products. The present research is focused on the fishery products, regardless of their presentation – fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers’ perception toward fishery products. The empirical study with brands indicated that consumers are different awareness to domestic and foreign safety fish products. National fishery products got more attention from the consumers.

Suggested Citation

  • Gheorghe Adrian ZUGRAVU & Ionica SOARE, 2012. "The Traceability and Safety of Fishery Products," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 79-84.
    • Handle: RePEc:ddj:fseeai:y:2012:i:3:p:79-84
    as

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    File URL: http://www.ann.ugal.ro/eco/Doc2012.3/Zugravu_Soare.pdf
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?," International Journal of Forecasting, Elsevier, vol. 16(3), pages 383-397.
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    More about this item

    Keywords

    Fishery products; Safety traceability; Image of fish products quality;
    All these keywords.

    JEL classification:

    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy
    • Q22 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Fishery

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