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10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung? / 10 Years YouTube: From the Arising of a Platform and the Development of new Markets to a Collateral Damage in case of Google- Regulation?

Author

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  • Roß Wiebke
  • Weghake Jens

Abstract

YouTube was established ten years ago and was integrated by Google in the following year. Since then, YouTube has developed into a multisided platform with remarkable importance for the entertainment industry. We show that YouTube provides an environment for new innovative markets to prosper, which may be changed if public authorities regulate Google.

Suggested Citation

  • Roß Wiebke & Weghake Jens, 2015. "10 Jahre YouTube: Von dem Aufstieg einer Plattform und der Entwicklung neuer Märkte zum Kollateralschaden einer Google-Regulierung? / 10 Years YouTube: From the Arising of a Platform and the Developme," ORDO. Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft, De Gruyter, vol. 66(1), pages 195-220, January.
    • Handle: RePEc:bpj:ordojb:v:66:y:2015:i:1:p:195-220:n:11
    DOI: 10.1515/ordo-2015-0111
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