IDEAS home Printed from https://ideas.repec.org/a/bpd/articl/v1y2018i1jbpa.11.20.html
   My bibliography  Save this article

Putting social rewards and identity salience to the test: Evidence from a field experiment with teachers in Philadelphia

Author

Listed:
  • Syon P. Bhanot

    (Swarthmore College)

  • Gordon Kraft-Todd

    (Yale University)

  • David Rand

    (Yale University)

  • Erez Yoeli

    (Yale University)

Abstract

We partnered with the School District of Philadelphia (SDP) to run a randomized experiment testing interventions to increase teacher participation in an annual feedback survey, an uncompensated task that requires a teacher’s time but helps the educational system overall. Our experiment varied the nature of the incentive scheme used, and the associated messaging. In the experiment, all 8,062 active teachers in the SDP were randomly assigned to receive one of four emails using a 2x2 experimental design; specifically, teachers received a lottery-based financial incentive to complete the survey that was either "personal" (a chance to win one of fifteen $100 gift cards for themselves) or "social" (a chance to win one of fifteen $100 gift cards for supplies for their students), and also received email messaging that either did or did not make salient their identity as an educator. Despite abundant statistical power, we find no discernible differences across our conditions on survey completion rates. One implication of these null results is that from a public administration perspective, social rewards may be preferable since funds used for this purpose by school districts go directly to students (through increased expenditure on student supplies), and do not seem less efficacious than personal financial incentives for teachers.

Suggested Citation

  • Syon P. Bhanot & Gordon Kraft-Todd & David Rand & Erez Yoeli, 2018. "Putting social rewards and identity salience to the test: Evidence from a field experiment with teachers in Philadelphia," Journal of Behavioral Public Administration, Center for Experimental and Behavioral Public Administration, vol. 1(1).
    • Handle: RePEc:bpd:articl:v:1:y:2018:i:1:jbpa.11.20
    DOI: 10.30636/jbpa.11.20
    as

    Download full text from publisher

    File URL: http://www.journal-bpa.org/index.php/jbpa/article/download/20/16
    Download Restriction: no
    File URL: https://libkey.io/10.30636/jbpa.11.20?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Gneezy, Uri & Rustichini, Aldo, 2000. "A Fine is a Price," The Journal of Legal Studies, University of Chicago Press, vol. 29(1), pages 1-17, January.
    2. Anderson, Michael L, 2008. "Multiple Inference and Gender Differences in the Effects of Early Intervention: A Reevaluation of the Abecedarian, Perry Preschool, and Early Training Projects," Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series qt15n8j26f, Department of Agricultural & Resource Economics, UC Berkeley.
    3. Roland Fryer & Steven Levitt & John List & Sally Sadoff, 2012. "Enhancing the Efficacy of Teacher Incentives through Loss Aversion: A Field Experiment," Framed Field Experiments 00591, The Field Experiments Website.
    4. Steven D. Levitt & John A. List & Susanne Neckermann & Sally Sadoff, 2016. "The Behavioralist Goes to School: Leveraging Behavioral Economics to Improve Educational Performance," American Economic Journal: Economic Policy, American Economic Association, vol. 8(4), pages 183-219, November.
    5. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9-10), pages 1082-1095, October.
    6. Kraft, Matthew A. & Rogers, Todd, 2015. "The underutilized potential of teacher-to-parent communication: Evidence from a field experiment," Economics of Education Review, Elsevier, vol. 47(C), pages 49-63.
    7. Daniel J. Benjamin & James J. Choi & Geoffrey Fisher, 2016. "Religious Identity and Economic Behavior," The Review of Economics and Statistics, MIT Press, vol. 98(4), pages 617-637, October.
    8. Oriana Bandiera & Iwan Barankay & Imran Rasul, 2010. "Social Incentives in the Workplace," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 77(2), pages 417-458.
    9. Hallsworth, Michael & List, John A. & Metcalfe, Robert D. & Vlaev, Ivo, 2017. "The behavioralist as tax collector: Using natural field experiments to enhance tax compliance," Journal of Public Economics, Elsevier, vol. 148(C), pages 14-31.
    10. Alain Cohn & Michel André Maréchal & Thomas Noll, 2015. "Bad Boys: How Criminal Identity Salience Affects Rule Violation," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 82(4), pages 1289-1308.
    11. Ashraf, Nava & Bandiera, Oriana & Jack, B. Kelsey, 2014. "No margin, no mission? A field experiment on incentives for public service delivery," Journal of Public Economics, Elsevier, vol. 120(C), pages 1-17.
    12. Anderson, Michael L., 2008. "Multiple Inference and Gender Differences in the Effects of Early Intervention: A Reevaluation of the Abecedarian, Perry Preschool, and Early Training Projects," Journal of the American Statistical Association, American Statistical Association, vol. 103(484), pages 1481-1495.
    13. Leonardo Bursztyn & Robert Jensen, 2015. "How Does Peer Pressure Affect Educational Investments?," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(3), pages 1329-1367.
    14. Allcott, Hunt, 2011. "Social norms and energy conservation," Journal of Public Economics, Elsevier, vol. 95(9), pages 1082-1095.
    15. Lalin Anik & Lara B Aknin & Michael I Norton & Elizabeth W Dunn & Jordi Quoidbach, 2013. "Prosocial Bonuses Increase Employee Satisfaction and Team Performance," PLOS ONE, Public Library of Science, vol. 8(9), pages 1-8, September.
    16. Rogers, Todd T, 2011. "Motivating Voter Turnout by Invoking the Self," Scholarly Articles 8052150, Harvard Kennedy School of Government.
    17. Ayelet Gneezy & Alex Imas & Amber Brown & Leif D. Nelson & Michael I. Norton, 2012. "Paying to Be Nice: Consistency and Costly Prosocial Behavior," Management Science, INFORMS, vol. 58(1), pages 179-187, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Damgaard, Mette Trier & Nielsen, Helena Skyt, 2018. "Nudging in education," Economics of Education Review, Elsevier, vol. 64(C), pages 313-342.
    2. Burgess, Simon & Metcalfe, Robert & Sadoff, Sally, 2021. "Understanding the response to financial and non-financial incentives in education: Field experimental evidence using high-stakes assessments," Economics of Education Review, Elsevier, vol. 85(C).
    3. Szabó, Andrea & Ujhelyi, Gergely, 2015. "Reducing nonpayment for public utilities: Experimental evidence from South Africa," Journal of Development Economics, Elsevier, vol. 117(C), pages 20-31.
    4. Brade, Raphael, 2022. "Social Information and Educational Investment - Nudging Remedial Math Course Participation," MPRA Paper 113076, University Library of Munich, Germany.
    5. Kunte Sebastian, 2020. "The Regional Nudger: Wie Erkenntnisse der Verhaltensökonomie die Regionalpolitik und die politische Praxis auf Länderebene verbessern können," Zeitschrift für Wirtschaftspolitik, De Gruyter, vol. 69(1), pages 69-87, May.
    6. Peter Bergman, 2020. "Nudging Technology Use: Descriptive and Experimental Evidence from School Information Systems," Education Finance and Policy, MIT Press, vol. 15(4), pages 623-647, Fall.
    7. Kast, Felipe & Meier, Stephan & Pomeranz, Dina, 2018. "Saving more in groups: Field experimental evidence from Chile," Journal of Development Economics, Elsevier, vol. 133(C), pages 275-294.
    8. Chen, Yan & Lu, Fangwen & Zhang, Jinan, 2017. "Social comparisons, status and driving behavior," Journal of Public Economics, Elsevier, vol. 155(C), pages 11-20.
    9. Toshi H. Arimura & Elke D. Groh & Miwa Nakai & Andreas Ziegler, 2022. "The causal effect of private and organizational climate-related identity on climate protection activities: Evidence from a framed field experiment in Japan," MAGKS Papers on Economics 202229, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    10. Feine, Gregor & Groh, Elke D. & von Loessl, Victor & Wetzel, Heike, 2023. "The double dividend of social information in charitable giving: Evidence from a framed field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 103(C).
    11. Anik Ashraf, 2022. "Performance Ranks, Conformity, and Cooperation: Evidence from a Sweater Factory," CESifo Working Paper Series 9591, CESifo.
    12. Hunt Allcott & Richard L. Sweeney, 2017. "The Role of Sales Agents in Information Disclosure: Evidence from a Field Experiment," Management Science, INFORMS, vol. 63(1), pages 21-39, January.
    13. Donna Harris & Oana Borcan & Danila Serra & Henry Telli & Bruno Schettini & Stefan Dercon, 2022. "Proud to belong: The impact of ethics training on police officers," CSAE Working Paper Series 2022-05, Centre for the Study of African Economies, University of Oxford.
    14. Chen, Jingnan (Cecilia) & Fonseca, Miguel A. & Grimshaw, Shaun B., 2021. "When a nudge is (not) enough: Experiments on social information and incentives," European Economic Review, Elsevier, vol. 134(C).
    15. d'Adda, Giovanna & Galliera, Arianna & Tavoni, Massimo, 2020. "Urgency and engagement: Empirical evidence from a large-scale intervention on energy use awareness," Journal of Economic Psychology, Elsevier, vol. 81(C).
    16. Dorner, Zack, 2019. "A behavioral rebound effect," Journal of Environmental Economics and Management, Elsevier, vol. 98(C).
    17. Joseph,George & Ayling,Sophie Charlotte Emi & Miquel-Florensa,Pepita & Bejarano,Hernán D. & Cardona,Alejandra Quevedo, 2021. "Behavioral Insights in Infrastructure Sectors : A Survey," Policy Research Working Paper Series 9704, The World Bank.
    18. Bonan, Jacopo & Cattaneo, Cristina & d’Adda, Giovanna & Tavoni, Massimo, 2021. "Can social information programs be more effective? The role of environmental identity for energy conservation," Journal of Environmental Economics and Management, Elsevier, vol. 108(C).
    19. Raphael Brade & Oliver Himmler & Robert Jaeckle, 2023. "Relative Performance Feedback and Long-Term Tasks – Experimental Evidence from Higher Education," CESifo Working Paper Series 10346, CESifo.
    20. Gillitzer, Christian & Sinning, Mathias, 2020. "Nudging businesses to pay their taxes: Does timing matter?," Journal of Economic Behavior & Organization, Elsevier, vol. 169(C), pages 284-300.

    More about this item

    Keywords

    Behavioral policy; Identity; Social incentives; Field experiment; Education;
    All these keywords.

    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • I2 - Health, Education, and Welfare - - Education
    • Z00 - Other Special Topics - - General - - - General
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpd:articl:v:1:y:2018:i:1:jbpa.11.20. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sebastian Jilke (email available below). General contact details of provider: http://journal-bpa.org .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.