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Estimating Consumer Inertia in Repeated Choices of Smartphones

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  • Lukasz Grzybowski
  • Ambre Nicolle

Abstract

For a sample of 9,799 subscribers to a single mobile operator, we observe switching between mobile handsets between July, 2011, and December, 2014. We estimate a discrete choice model in which we account for disutility from switching to different operating systems and brands. Our estimation results indicate the presence of significant inertia in the choice of operating systems and brands. We use our model to simulate market shares in the absence of switching costs and conclude that the market shares of Android and smaller operating systems would increase at the expense of the market share of iOS in such a context.

Suggested Citation

  • Lukasz Grzybowski & Ambre Nicolle, 2021. "Estimating Consumer Inertia in Repeated Choices of Smartphones," Journal of Industrial Economics, Wiley Blackwell, vol. 69(1), pages 33-82, March.
  • Handle: RePEc:bla:jindec:v:69:y:2021:i:1:p:33-82
    DOI: 10.1111/joie.12239
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    2. Doan, Thanh & Manenti, Fabio M. & Mariuzzo, Franco, 2023. "Reprint of: Platform competition in the tablet PC market: The effect of application quality," International Journal of Industrial Organization, Elsevier, vol. 89(C).
    3. Kawaguchi, Kohei & Kuroda, Toshifumi & Sato, Susumu, 2023. "Relevant markets and market power of mobile apps," Japan and the World Economy, Elsevier, vol. 67(C).
    4. Luo, Jinjing & Moschini, GianCarlo & Perry, Edward D., 2023. "Switching costs in the US seed industry: Technology adoption and welfare impacts," International Journal of Industrial Organization, Elsevier, vol. 89(C).
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    6. Doan, Thanh & Manenti, Fabio M. & Mariuzzo, Franco, 2023. "Platform competition in the tablet PC market: The effect of application quality," International Journal of Industrial Organization, Elsevier, vol. 88(C).
    7. Griffin, Míde & Lyons, Sean & Mohan, Gretta & Joseph, Merin & Domhnaill, Ciarán Mac & Evans, John, 2022. "Intra-operator mobile plan switching: Evidence from linked survey and billing microdata," Telecommunications Policy, Elsevier, vol. 46(7).

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    More about this item

    JEL classification:

    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L50 - Industrial Organization - - Regulation and Industrial Policy - - - General
    • L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications

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