Strategic Product Choice and Niche Markets
AbstractThis paper presents a model of strategic product choice when consumer preferences combine features of both horizontal and vertical product differentiation. Consumers disagree on what amount of a "special" characteristic makes for a better product, but those who prefer more of this attribute are willing to pay more for it. Within this demand structure, I examine the advantages of first-mover firms. I find that such firms typically do best in markets where the maximum degree of product differentiation is limited by preferences rather than technology. These are "niche markets." Follower firms do better in markets in which the range of preferences is broad relative to the span of feasible goods. Copyright 1992 by MIT Press.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by Wiley Blackwell in its journal Journal of Economics & Management Strategy.
Volume (Year): 1 (1992)
Issue (Month): 2 (Summer)
Contact details of provider:
Web page: http://www.kellogg.northwestern.edu/research/journals/JEMS/
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Cariola, Monica, 1999. "A high-potential sector: titanium metal: Oligopolistic policies and technological constraints as main limits to its development," Resources Policy, Elsevier, vol. 25(3), pages 151-159, September.
- Tisdell, Clem & Seidl, Irmi, 2004.
"Niches and economic competition: implications for economic efficiency, growth and diversity,"
Structural Change and Economic Dynamics,
Elsevier, vol. 15(2), pages 119-135, June.
- Tisdell, Clement A. & Seidl, Irmi, 2001. "Niches and Economic Competition: Implications for Economic Efficiency, Growth and Diversity," Economic Theory, Applications and Issues Working Papers 90508, University of Queensland, School of Economics.
- Georg Götz, 2002. "Spatial Competition, Sequential Entry, and Technology choice," Vienna Economics Papers 0215, University of Vienna, Department of Economics.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing) or (Christopher F. Baum).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.