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Increasing Market Share as a Rationale for Corporate Acquisitions

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  • Aloke Ghosh

Abstract

This study examines the relative importance of market share in acquisitions because anecdotal evidence and economic theory suggest that merging firms benefit from larger market share. Firms might focus on market share to improve shareholder value through improved efficiency, which benefits consumers. Alternatively, higher market share could generate greater market power, which adversely affects consumers. I find that market share of merging firms increases by more than 30%, relative to the pre‐acquisition level, and the increase is even larger after I account for industry changes. Abnormal returns are positively correlated with changes in market share around acquisitions, but not with changes in industry concentration, which suggests stock market's expectation of future benefits from efficiency rather than market power. More directly, I find that merging firms’ long‐run profitability increases with market share, and the increase in profitability primarily results from better asset management.

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  • Aloke Ghosh, 2004. "Increasing Market Share as a Rationale for Corporate Acquisitions," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 31(1‐2), pages 209-247, January.
    • Handle: RePEc:bla:jbfnac:v:31:y:2004:i:1-2:p:209-247
    DOI: 10.1111/j.0306-686X.2004.0006.x
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    3. Otchere, Isaac & Abukari, Kobana, 2020. "Are super stock exchange mergers motivated by efficiency or market power gains?," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 64(C).
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    5. Kor, Yasemin Y. & Watson, Sharon & Mahoney, Joseph T., 2004. "Industry Effects on the Use of Board and Institutional Investor Monitoring and Executive Incentive Compensation," Working Papers 04-0108, University of Illinois at Urbana-Champaign, College of Business.
    6. Worek, Maija & De Massis, Alfredo & Wright, Mike & Veider, Viktoria, 2018. "Acquisitions, disclosed goals and firm characteristics: A content analysis of family and nonfamily firms," Journal of Family Business Strategy, Elsevier, vol. 9(4), pages 250-267.
    7. Sudi Sudarsanam, 2004. "Discussion of Increasing Market Share as a Rationale for Corporate Acquisitions," Journal of Business Finance & Accounting, Wiley Blackwell, vol. 31(1‐2), pages 249-256, January.
    8. Florian Geiger & Dirk Schiereck, 2014. "The influence of industry concentration on merger motives—empirical evidence from machinery industry mergers," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 38(1), pages 27-52, January.
    9. Kanungo, Rama Prasad, 2021. "Uncertainty of M&As under asymmetric estimation," Journal of Business Research, Elsevier, vol. 122(C), pages 774-793.
    10. Mintchik, Natalia, 2009. "The impact of SFAS No. 141 on earnings predictability of merging firms: Evidence from the initial year of implementation," Research in Accounting Regulation, Elsevier, vol. 21(2), pages 89-99.
    11. Renneboog, Luc & Vansteenkiste, Cara, 2019. "Failure and success in mergers and acquisitions," Other publications TiSEM 9baa3ffc-67cb-4647-9da5-a, Tilburg University, School of Economics and Management.
    12. HaiYue Liu & ShiYi Liu & JiaTian Li & Peng Wu, 2021. "An empirical study of Chinese listed firms’ herd behaviour in cross‐border mergers and acquisitions," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(5), pages 6295-6331, December.
    13. Rahman, Mahabubur & Lambkin, Mary & Hussain, Dildar, 2016. "Value creation and appropriation following M&A: A data envelopment analysis," Journal of Business Research, Elsevier, vol. 69(12), pages 5628-5635.
    14. Park, Sungwook & Kwon, Youngsun, 2023. "Disentangling the effects on OTT platform performance of three strategies: Pricing, M&As, and content investments," Telecommunications Policy, Elsevier, vol. 47(8).

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