U.S. Grass-Fed Beef: Marketing Health Benefits
AbstractGrass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the choice of the product, and higher levels of omega-3 fatty acids have a positive effect. Price is the most important attribute to respondents (39.5%), a low level of fat and calories is the second most important attribute (36.9%), and the level of omega-3 fatty acids is the least important of these factors (23.6%).
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Bibliographic InfoArticle provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.
Volume (Year): 36 (2005)
Issue (Month): 03 (November)
Livestock Production/Industries; Marketing;
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