Trustworthiness As An Economic Asset
AbstractThe evaluation of trust in economic decision making remains on the periphery of mainstream economic analysis and teaching. Yet business managers use trustworthiness in daily exchanges to create competitive advantages for their firms. An exploratory empirical test of Barney and Hansenï¿½s three levels of trust (weak, semistrong, and strong) and Lewicki and Bunkerï¿½s portfolio of governance mechanisms revealed that strong-form trust exists in day-to-day business relationships along with other governance mechanisms. Identity-based transactions were more prevalent than were weak trust market exchanges in important economic transactions.
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Bibliographic InfoArticle provided by International Food and Agribusiness Management Association (IAMA) in its journal International Food and Agribusiness Management Review.
Volume (Year): 02 (1999)
Issue (Month): 02 ()
Institutional and Behavioral Economics; International Relations/Trade;
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