Advanced Search
MyIDEAS: Login to save this article or follow this journal

Profiling Consumer Trend-setters in the Canadian Healthy-foods Market

Contents:

Author Info

  • West, Gale E.
  • Larue, Bruno
Registered author(s):

    Abstract

    The agri-food industry faces new challenges as consumer demand for new, healthier foods increases. Media headlines frequently mention health benefits from certain foods and food components, and consumers are more health conscious because they are aging. They realize their food choices can reduce their risk of developing chronic illnesses such as cancer and heart disease. The competitive advantages for firms who are the first to bring their food innovations to market will depend in part on the efficacy of their marketing strategies. Firms that can identify and target those consumers who are most interested in trying new foods with enhanced functional health properties will likely be the most successful. This paper identifies attitudinal and sociodemographic characteristics that influence a consumer’s desire to be among the first to try innovative functional foods.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://purl.umn.edu/45739
    Download Restriction: no

    Bibliographic Info

    Article provided by Canadian Agricultural Economics Society in its journal CAFRI: Current Agriculture, Food and Resource Issues.

    Volume (Year): (2004)
    Issue (Month): 05 ()
    Pages:

    as in new window
    Handle: RePEc:ags:cafric:45739

    Contact details of provider:
    Web page: http://caes.usask.ca/papers/cafri/index.php
    More information through EDIRC

    Related research

    Keywords: Consumer/Household Economics; Health Economics and Policy; Marketing;

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Jensen, Helen H. & Kesavan, T., 1993. "Sources of Information, Consumer Attitudes on Nutrition, and Consumption of Dairy Products," Staff General Research Papers 642, Iowa State University, Department of Economics.
    2. anonymous, 1982. "Communications," Management Science, INFORMS, vol. 28(12), pages 1471-1475, December.
    3. anonymous, 1982. "Communication," Management Science, INFORMS, vol. 28(11), pages 1350-1351, November.
    4. anonymous, 1982. "Communication," Management Science, INFORMS, vol. 28(3), pages 337-337, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ags:cafric:45739. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.