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On the relevance of the Region-Of-Origin in consumers studies

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  • Santeramo, Fabio Gaetano
  • Lamonaca, Emilia
  • Carlucci, Domenico
  • De Devitiis, Biagia
  • Seccia, Antonio
  • Viscecchia, Rosaria
  • Nardone, Gianluca

Abstract

The existing literature on the consumers’ attitude toward region-of-origin (RoO) provides numerous and varying evidence on the relative importance of this extrinsic attribute as compared to other product characteristics. The article aims at characterising the heterogeneity in the relative importance of RoO. We systematical-ly review the literature on RoO and build an ad hoc indicator to measure the rela-tive importance of RoO as compared to other attributes of agri-food products under investigation. We then explain, through a meta-analytical approach, how the relative importance of RoO varies according to factors related to publication process, meth-odological issues, and characteristics of articles. Findings reveal the limited influ-ence of publication process and methodological issues on the relative importance of RoO. In contrast, we find a strong effect of characteristics of articles, with the relative importance of RoO being highly dependent on products and origins under investiga-tion. The results also highlight that RoO is an effective differentiation instrument in the agri-food markets only if supported by geographical indication labels. Managerial implications are also provided.

Suggested Citation

  • Santeramo, Fabio Gaetano & Lamonaca, Emilia & Carlucci, Domenico & De Devitiis, Biagia & Seccia, Antonio & Viscecchia, Rosaria & Nardone, Gianluca, 2020. "On the relevance of the Region-Of-Origin in consumers studies," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(2), April.
    • Handle: RePEc:ags:aieabj:308839
    DOI: 10.22004/ag.econ.308839
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    References listed on IDEAS

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    7. Fabio Gaetano Santeramo & Emilia Lamonaca, 2019. "The Effects of Non‐tariff Measures on Agri‐food Trade: A Review and Meta‐analysis of Empirical Evidence," Journal of Agricultural Economics, Wiley Blackwell, vol. 70(3), pages 595-617, September.
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    1. Santeramo, Fabio Gaetano & Lamonaca, Emilia, 2020. "Objective risk and subjective risk: The role of information in food supply chains," MPRA Paper 104515, University Library of Munich, Germany.
    2. Santeramo, Fabio Gaetano & Manno, Roberto & Tappi, Marco & Lamonaca, Emilia, 2022. "Trademarks and Territorial Marketing: Retrospective and Prospective Analyses of the trademark Prodotti di Qualità," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 24(1), June.
    3. Severino, Romano & Vanni, Francesco & Viaggi, Davide, 2020. "Economics of culture and food in evolving agri-food systems and rural areas," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(2), August.
    4. De Filippis, Fabrizio & Giua, Mara & Salvatici, Luca & Vaquero-Piñeiro, Cristina, 2022. "The international trade impacts of Geographical Indications: Hype or hope?," Food Policy, Elsevier, vol. 112(C).

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