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Factors That Influence the Adoption of the Internet of Things in Tourism by Romanian Consumers

Author

Listed:
  • Vasile Dinu

    (Bucharest University of Economic Studies, Romania)

  • Sorin Paul Lazar

    (Babes-Bolyai University of Cluj-Napoca, Romania)

  • Iustin Atanasiu Pop

    (Babes-Bolyai University of Cluj-Napoca, Romania)

Abstract

The study examines the causal relationship between the level of IoT adoption in tourism services and trust in these systems, on the one hand, and individual internal consumer behaviours, on the other. Influencing factors are grouped into six categories: awareness, confidentiality and safety, cost, convenience, social influence, and habits. Each category is described by several items, and the correctness of their aggregation is tested with the Cronbach's alpha coefficient. The dependent variable is defined on an ordinal scale, to be able to progressively evaluate the degree of IoT adoption. The research methodology uses the ordered multinomial logit model, applied to a database of 431 tourists from Romania. The main results show the significant influence of behavioural variables related to awareness, convenience, habits, and cost. Among the socio-demographic factors, the role of age and education was highlighted. The conclusions of the study make policy recommendations necessary for the development of IoT systems in tourism industry.

Suggested Citation

  • Vasile Dinu & Sorin Paul Lazar & Iustin Atanasiu Pop, 2021. "Factors That Influence the Adoption of the Internet of Things in Tourism by Romanian Consumers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 360-360.
    • Handle: RePEc:aes:amfeco:v:23:y:2021:i:57:p:360
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    References listed on IDEAS

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    4. Kateryna Nekit & Denis Kolodin & Valentyn Fedorov, 2020. "Personal data protection and liability for damage in the field of the internet of things," Juridical Tribune (Tribuna Juridica), Bucharest Academy of Economic Studies, Law Department, vol. 10(1), pages 80-93, March.
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    Cited by:

    1. Violeta Mihaela Dincă & Anca Bogdan & Cristinel Vasiliu & Francisca Zamfir, 2021. "The Influence of Romanian Mobile Commerce Companies on Developing Green Innovation," Sustainability, MDPI, vol. 13(18), pages 1-17, September.
    2. Dincă Violeta Mihaela & Moagăr-Poladian Simona, 2023. "Impact of Flexible Working Opportunities on Romanian Employees Work-Life Balance and Interest in Acquiring New Knowledge," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 1203-1212, July.

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    More about this item

    Keywords

    IoT; tourism; ordered logit model; TAM model;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities

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