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Aspects Regarding the Impact of the "Rabla" Program and the "Casa Verde" Program on the Ecological Consumption in Romania

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Author Info

  • Gabriela Prelipcean

    ()
    (University “Stefan cel Mare”, Suceava, Romania)

  • Mircea Boscoianu

    (Henri Coanda Air Force Academy, Brasov, Romania)

Abstract

The modern consumer behavior has been very complex in the recent context of budgetary restrictions occurred after the global crisis, but it has also been changed and influenced by different selections of strategies in order to purchase and use the products/ services. The supply results have also been changed, according to a better response to consumer needs, specific to the new consumption cycle. The consumer reaction to the green products/ services has been highly influenced by the economic consequences. A new role of experience and adaptability of consumers could be seen as completed by anticipation strength. A more aggressive response related to the quality of products/ services on their entire life cycle, but yet quasi-ignorance in the aspects of environmental consequences it still result. The main objective of the paper consists in offering a better understanding of the new philosophy of Romanian consumers based on different simple models of replacing generalized durable goods (GDGs) in a simple, but intuitive analytical framework. The impact of Rabla programs over the eco-friendly products consumption within the proposed hypothesis has been strongly limited by the economic component (by the costs associated to maintenance, the energetic products consumption and the environmental taxes).

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Bibliographic Info

Article provided by Academy of Economic Studies - Bucharest, Romania in its journal The AMFITEATRU ECONOMIC journal.

Volume (Year): 14 (2012)
Issue (Month): 31 (February)
Pages: 25-37

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Handle: RePEc:aes:amfeco:v:14:y:2012:i:31:p:25-37

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Related research

Keywords: consumer’s behavior; environment; consumer’s decision; generalized durable goods (GDGs);

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  1. Kim, Hyung Chul & Keoleian, Gregory A. & Horie, Yuhta A., 2006. "Optimal household refrigerator replacement policy for life cycle energy, greenhouse gas emissions, and cost," Energy Policy, Elsevier, vol. 34(15), pages 2310-2323, October.
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  6. Marieta Olaru & Vasile Dinu & Ghiorghiţa Stoleriu & Diana Şandru & Violeta Dincă, 2010. "Responsible Commercial Activity Of Smes And Specific Values Of Sustainable Development In Terms Of The European Excellence Model," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 10-26, February.
  7. Vasile Dinu, 2010. "The Need for Consumers’ Protection," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(28), pages 262-264, June.
  8. Karl E. Knapp, 1999. "Exploring Energy Technology Substitution for Reducing Atmospheric Carbon Emissions," The Energy Journal, International Association for Energy Economics, vol. 0(Number 2), pages 121-143.
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Cited by:
  1. Vlad Rosca & Raluca Ignat, 2014. "The Sustainability of Fish Consumption in Romania: Customer Behaviour prior and after the Country`s Adherence to the EU," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 243, February.

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