Environmental Quality, Stimulating Factor Consumption in the XXI Century

The XXI century consumer changes the behaviour, directing it to an environmentally friendly attitude. This appears as the need to find ways that permits the consumer behaviour, rights and interests of their, following the adoption of a preventive consumer behavior in relation to goods and services that affect or are affected by deteriorating environmental quality elements. Estimated environmental effects raise serious problems due to lack of markets for trading the most environmental goods and services. For such reasons, most often the only way to quantify the environmental effects is indirect estimation. The behavior of individuals on the related markets reveals the value they assign to the environmental improvements. The research targeted a community located near a garbage pit hole. There are lots of variables through which the way people change their behavior is analyzed, for which reason it is necessary to search for as small a number of explainable variables as possible that should best express the separation of the individuals in classes. The article presents a way of using discriminant statistical analysis in order to obtain estimation in behaviour of XXI century consumer valuation by awareness of environment effects.