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Growing Markets through Business Training for Female Entrepreneurs: A Market-Level Randomized Experiment in Kenya

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  • David McKenzie
  • Susana Puerto

Abstract

A common concern with efforts to directly help some small businesses to grow is that their growth comes at the expense of their unassisted competitors. We test this possibility using a two-stage randomized experiment in Kenya that randomizes business training at the market level and then within markets to selected businesses. Three years after training, the treated businesses are selling more, earn higher profits, and their owners have higher well-being. Point estimates of the spillovers on the competing businesses are small and not statistically significant, and the markets as a whole have grown in terms of sales volume.

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  • David McKenzie & Susana Puerto, 2021. "Growing Markets through Business Training for Female Entrepreneurs: A Market-Level Randomized Experiment in Kenya," American Economic Journal: Applied Economics, American Economic Association, vol. 13(2), pages 297-332, April.
    • Handle: RePEc:aea:aejapp:v:13:y:2021:i:2:p:297-332
    DOI: 10.1257/app.20180340
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    References listed on IDEAS

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    1. Miriam Bruhn & David McKenzie, 2009. "In Pursuit of Balance: Randomization in Practice in Development Field Experiments," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 200-232, October.
    2. David McKenzie & Christopher Woodruff, 2017. "Business Practices in Small Firms in Developing Countries," Management Science, INFORMS, vol. 63(9), pages 2967-2981, September.
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    4. de Mel, Suresh & McKenzie, David & Woodruff, Christopher, 2014. "Business training and female enterprise start-up, growth, and dynamics: Experimental evidence from Sri Lanka," Journal of Development Economics, Elsevier, vol. 106(C), pages 199-210.
    5. David McKenzie & Christopher Woodruff, 2014. "What Are We Learning from Business Training and Entrepreneurship Evaluations around the Developing World?," The World Bank Research Observer, World Bank, vol. 29(1), pages 48-82.
    6. Abhijit V. Banerjee & Esther Duflo, 2008. "What Is Middle Class about the Middle Classes around the World?," Journal of Economic Perspectives, American Economic Association, vol. 22(2), pages 3-28, Spring.
    7. Gabriela Calderon & Jesse M. Cunha & Giacomo De Giorgi, 2020. "Business Literacy and Development: Evidence from a Randomized Controlled Trial in Rural Mexico," Economic Development and Cultural Change, University of Chicago Press, vol. 68(2), pages 507-540.
    8. Anderson,Stephen J. & Chandy,Rajesh & Zia,Bilal Husnain, 2016. "Pathways to profits : identifying separate channels of small firm growth through business training," Policy Research Working Paper Series 7774, The World Bank.
    9. Carpena, Fenella & Cole, Shawn & Shapiro, Jeremy & Zia, Bilal, 2011. "Unpacking the causal chain of financial literacy," Policy Research Working Paper Series 5798, The World Bank.
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    Cited by:

    1. Campos, Francisco & Goldstein, Markus & McKenzie, David, 2023. "How should the government bring small firms into the formal system? Experimental evidence from Malawi," Journal of Development Economics, Elsevier, vol. 161(C).
    2. Bulte, Erwin H. & Lensink, Robert & Winkel, Anne B., 2018. "The impact of a gender and business training on income hiding: An experimental study in Vietnam," Journal of Economic Behavior & Organization, Elsevier, vol. 148(C), pages 241-259.
    3. Dammert, Ana C. & Nansamba, Aisha, 2023. "Skills training and business outcomes: Experimental evidence from Liberia," World Development, Elsevier, vol. 162(C).
    4. Buvinic, Mayra & Knowles, James C. & Witoelar, Firman, 2022. "The unfolding of women’s economic empowerment outcomes: Time path of impacts in an Indonesia trial," World Development, Elsevier, vol. 158(C).
    5. Hee-Seung Yang & Booyuel Kim & Rony Rodriguez-Ramirez, 2022. "Does the Small Business Programme Benefit Self-Employed Workers? Evidence from Nicaragua," Working papers 2022rwp-207, Yonsei University, Yonsei Economics Research Institute.
    6. Islam, Asad & Lee, Wang-Sheng & Triyana, Margaret & Xia, Xing, 2023. "Improving Health and Safety in the Informal Sector: Evidence from a Randomized Trial in Bangladesh," IZA Discussion Papers 16150, Institute of Labor Economics (IZA).
    7. Catia Batista & Sandra Sequeira & Pedro C. Vicente, 2022. "Closing the Gender Profit Gap?," Management Science, INFORMS, vol. 68(12), pages 8553-8567, December.
    8. Valentina A. Assenova, 2020. "Early-Stage Venture Incubation and Mentoring Promote Learning, Scaling, and Profitability Among Disadvantaged Entrepreneurs," Organization Science, INFORMS, vol. 31(6), pages 1560-1578, November.
    9. Rodríguez-Lesmes, Paul & Gutierrez, Luis H. & Urueña-Mejia, Juan Carlos & Ortiz, Andres & Medina Rojas, Ivan & Romero, Mauricio, 2023. "The role of local promoters in helping microentrepreneurs engage in digital business training. The case of Expertienda," Documentos de Trabajo 20902, Universidad del Rosario.
    10. Lang, M & Seither, J, 2022. "The Economics of Women s Entrepreneurship: Evidence from Building Skills in Uganda," Documentos de Trabajo 20563, Universidad del Rosario.
    11. Jizhou Liu, 2023. "Inference for Two-stage Experiments under Covariate-Adaptive Randomization," Papers 2301.09016, arXiv.org, revised Oct 2023.
    12. David McKenzie & Anna Luisa Paffhausen, 2019. "Small Firm Death in Developing Countries," The Review of Economics and Statistics, MIT Press, vol. 101(4), pages 645-657, October.
    13. Evan Borkum & Paolo Abarcar & Laura Meyer & Matthew Spitzer, "undated". "Jordan Refugee Livelihoods Development Impact Bond Evaluation Framework," Mathematica Policy Research Reports 602dafe521fe4467854dcd45e, Mathematica Policy Research.
    14. Fox,Louise & Kaul,Upaasna, 2018. "The evidence is in : how should youth employment programs in low-income countries be designed ?," Policy Research Working Paper Series 8500, The World Bank.
    15. McKenzie, David, 2020. "If it needs a power calculation, does it matter for poverty reduction?," World Development, Elsevier, vol. 127(C).
    16. Juan Carlos Urueña-Mejía & Luis H. Gutierrez & Paul Rodríguez-Lesmes, 2023. "Financial inclusion and business practices of microbusiness in Colombia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(2), pages 465-494, June.
    17. Higuchi, Yuki & Mhede, Edwin P. & Sonobe, Tetsushi, 2019. "Short- and medium-run impacts of management training: An experiment in Tanzania," World Development, Elsevier, vol. 114(C), pages 220-236.
    18. Pracht, Wyatt & Ricker-Gilbert, Jacob, 2022. "Building Sustainable Supply Chains: A Model of Youth Input Resellers in Kenya," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322141, Agricultural and Applied Economics Association.
    19. Yuki Higuchi & Vu Hoang Nam & Tetsushi Sonobe, 2023. "Do Management Interventions Last? Evidence from Vietnamese SMEs," Working Papers DP-2022-42, Economic Research Institute for ASEAN and East Asia (ERIA).
    20. Bensch, Gunther & Kluve, Jochen & Stöterau, Jonathan, 2021. "The market-based dissemination of energy-access technologies as a business model for rural entrepreneurs: Evidence from Kenya," Resource and Energy Economics, Elsevier, vol. 66(C).
    21. Grover,Arti Goswami & Imbruno,Michele, 2020. "Using Experimental Evidence to Inform Firm Support Programs in Developing Countries," Policy Research Working Paper Series 9461, The World Bank.
    22. M. Mehrab Bakhtiar & Gautam Bastian & Markus Goldstein, 2022. "Business Training and Mentoring: Experimental Evidence from Women-Owned Microenterprises in Ethiopia," Economic Development and Cultural Change, University of Chicago Press, vol. 71(1), pages 151-183.
    23. Gonzalez-Uribe, Juanita & Hmaddi, Ouafaa, 2022. "The multi-dimensional impacts of business accelerators: what does the research tell us?," LSE Research Online Documents on Economics 115461, London School of Economics and Political Science, LSE Library.
    24. Natalie A. Carlson, 2023. "Differentiation in microenterprises," Strategic Management Journal, Wiley Blackwell, vol. 44(5), pages 1141-1167, May.

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    More about this item

    JEL classification:

    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • L53 - Industrial Organization - - Regulation and Industrial Policy - - - Enterprise Policy
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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