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How do Social Signals Foster the Adoption of Battery Electric Vehicles in Corporate Fleets? A Multilevel Framework

Author

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  • Ellen Roemer
  • Lukas Burs

    (Market Research and International Marketing, University of Applied Sciences, Germany)

Abstract

This paper investigates the impact of social signals on the adoption of Battery Electric Vehicles (BEVs) in Corporate Fleets. The acceptance of BEVs in organizations takes place on different hierarchical levels. We conducted an exploratory research using depth interviews with 16 employees responsible for the purchase BEVs within their companies. Findings show evidence for both factors affecting individual acceptance on the different levels, following the Theory of Reasoned Action as well as social signals influencing the inferiors’ adoption of BEVs. We developed a multi-level-framework, which integrates the adoption on different levels and demonstrates the impact and mechanisms of social signals on intra-organizational adoption of innovations. Based on this framework, implications for theory and managerial practice are developed to enhance the success of the adoption of BEVs.

Suggested Citation

  • Ellen Roemer & Lukas Burs, 2021. "How do Social Signals Foster the Adoption of Battery Electric Vehicles in Corporate Fleets? A Multilevel Framework," International Journal of Environmental Sciences & Natural Resources, Juniper Publishers Inc., vol. 26(5), pages 170-174, January.
    • Handle: RePEc:adp:ijesnr:v:26:y:2021:i:5:p:170-174
    DOI: 10.19080/IJESNR.2021.26.556198
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    References listed on IDEAS

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    More about this item

    Keywords

    earth and environment journals; environment journals; open access environment journals; peer reviewed environmental journals; open access; juniper publishers; ournal of Environmental Sciences; juniper publishers journals ; juniper publishers reivew;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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