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Listening to the Customers: How Quality Function Deployment (QFD) Addresses the Expectations of People in Various Fields Especially in Education

Author

Listed:
  • Lubna Shoukat

    (Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.)

  • Zafar Iqbal

    (Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.)

  • Muhammad Waheed

    (Assistant Professor, Department of Educational Training, The Islamia University of Bahawalpur, Punjab, Pakistan.)

Abstract

Quality Function Deployment is a versatile methodology, which systematically helps, enhancing the quality of products, services, etc., by incorporating the wishes and needs of the customers. It can be applied in almost every field of life, including transport system, library management system, online admission system, examination system, engineering, agricultural, software, and so on. The rationale of this article is to express the versatility of QFD. This broader objective is achieved by describing what QFD is; and how it works. Relevant literature indicates its application integrated with other methodologies. Special focus of this article is how QFD be used to improve various sections of education in Pakistan. The familiarity with QFD will motivate educational practitioners, researchers and many other to apply it in their relevant fields of interest to get improved quality of product or services with less cost and time.

Suggested Citation

  • Lubna Shoukat & Zafar Iqbal & Muhammad Waheed, 2019. "Listening to the Customers: How Quality Function Deployment (QFD) Addresses the Expectations of People in Various Fields Especially in Education," Global Regional Review, Humanity Only, vol. 4(2), pages 467-477, June.
    • Handle: RePEc:aaw:grrjrn:v:4:y:2019:i:2:p:467-477
    DOI: 10.31703/grr.2019(IV-II).50
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    References listed on IDEAS

    as
    1. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    2. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    3. Govers, C. P. M., 1996. "What and how about quality function deployment (QFD)," International Journal of Production Economics, Elsevier, vol. 46(1), pages 575-585, December.
    4. Chan, Lai-Kow & Wu, Ming-Lu, 2005. "A systematic approach to quality function deployment with a full illustrative example," Omega, Elsevier, vol. 33(2), pages 119-139, April.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Customers; Quality Function Deployment; Education;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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