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A Case Study for using the Quality Function Deployment Method as a Quality Improvement Tool in the Universities

Author

Listed:
  • Dinmukhamed Kelesbayev

    (Akhmet Yassawi University, Turkestan, Kazakstan,)

  • Kuatbek Kalykulov

    (Akhmet Yassawi University, Turkestan, Kazakstan)

  • Yermek Yertayev

    (Regional Social-Innovation University, Shymkent, Kazakstan,)

  • Altynay Turlybekova

    (Regional Social-ýnnovation University, Shymkent, Kazakstan,)

  • Akhmet Kamalov

    (M.Auezov South Kazakhstan State University, Shymkent, Kazakstan)

Abstract

In a global scope, many countries give big efforts to capture universal specifications by strengthening their cooperations in the field of education with other countries in order to develop a global position on the international level just like in many areas. However, it is considered that raising the quality of education at the international level of these countries are known to be a long way they should take. Therefore, in this study, the quality function deployment (QFD) as a systematic quality improvement tool addressing the education system in its entirety is discussed and it is intended to contribute to improving the quality of education in terms of its importance to countries. This study is based on the demands of the course students carried out at universities and reveals the quality of the education services. According to this target, the QFD method is utilized to determine whether there is an education service pointed out by the needs and expectations of students or not and also the policies that should be followed by the universities is discussed.

Suggested Citation

  • Dinmukhamed Kelesbayev & Kuatbek Kalykulov & Yermek Yertayev & Altynay Turlybekova & Akhmet Kamalov, 2016. "A Case Study for using the Quality Function Deployment Method as a Quality Improvement Tool in the Universities," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 569-576.
    • Handle: RePEc:eco:journ3:2016-03-22
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    References listed on IDEAS

    as
    1. Chan, Lai-Kow & Wu, Ming-Lu, 2005. "A systematic approach to quality function deployment with a full illustrative example," Omega, Elsevier, vol. 33(2), pages 119-139, April.
    2. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
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    More about this item

    Keywords

    Education Quality; Quality Function Deployment; Universities;
    All these keywords.

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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