Content
April 2012, Volume 1, Issue 3-4
- 1-1 Editorial
by N/A - 4-8 Factors Influencing the Performance of a Retail Outlet: A Supply Chain Perspective
by Kaushik Paul & Harsh Purohit - 9-16 Closure of Enterprise Under Chapter V-B of ID Act - 1947: A Review
by Girish Balasubramanian - 17-20 PRINTART Offset : People Issue in Family Owned Business
by Vidya M. Iyer - 21-21 Book Reviews
by Swanand Deodhar - 22-24 Book Reviews
by Neha Suri - 25-27 Book Reviews
by Meeta Das Gupta Dr. - 28-30 Book Reviews
by Kalpana Chauhan - 31-32 Book Reviews
by Neha Suri - 33-41 Consumer Ethnocentrism and Preference for Foreign Products in India
by Amanpreet Kang & Mamta Mohan - 42-50 Internal Marketing: A Strategy for Knowledge Sharing
by Praveen Kumar & Anupam Saxena & Rajen Gupta - 51-58 Techniques for Brand Image Measurement and Examining and Developing Brand Traits
by Makarand Upadhyaya - 59-68 Impact of Kids Endorsement on the Buying Behavior of their Parents
by Garima Malik & Ch. Abhinav Guptha
January 2012, Volume 1, Issue 2
- 1-1 Editorial
by N/A - 2-8 Environmental Management Accounting through ERP
by Anupam Saxena & Hemant Kaushik - 9-15 Application of Social Media to Word of Mouth Marketing and Promotion of Luxury Brands
by Sandeep Bhanot - 16-21 Training and Employee Development: In Retrospect and Prospect
by Vasudha Dhingra & Kamlesh Ghakar & R C Sharma - 22-30 Bata-Balancing the See-Sawing Fortunes
by Arpita Srivastava - 31-32 Book Reviews
by Ashish Pandey - 33-34 Book Reviews
by Harish Raichandani - 35-36 Book Reviews
by Kalpana Chauhan Prof. - 37-45 Study of the Weak Form of Market Efficiency: An Empirical Study of Indian Stock Market
by Anjala Kalsie - 46-53 Global Warming and Rising Temperature: A Hedging Opportunity
by Rohit Malhotra - 54-61 Role Conflict Between Job Involvement and Turn Over Intention Behavior of the Employees
by B. Aiswarya & G. Ramasundaram
September 2011, Volume 1, Issue 1
- 1-1 Editorial
by N/A - 4-8 Sustainable Urban Transport - Indian Initiatives
by Sujata Savant - 9-17 Integrating Sustainability as a Core Value in Indian Management Education
by Vinay Auluck - 18-22 Joy of Giving: Marketing for a Cause
by Sanjeev Varshney & Ghosh Angshuman & Puneet Aggarwal - 23-24 Book Reviews
by CV Baxi - 25-26 Book Reviews
by Swanand J. Deodhar - 27-29 Book Reviews
by C Vijayalakshmi - 30-31 Book Reviews
by Swarnlipi Maity - 32-41 Perspectives on Socially Responsible Innovation and New Product Development utilities in India
by Som Sekhar Bhattacharyya - 42-47 Sustainability of e-governance projects in India
by Devendra Kumar Punia - 48-53 Monitoring Information Technology for Environmental Sustainability: A Maturity Model Approach
by Swanand J. Deodhar & K.B.C. Saxena - 54-67 Exposition of Urban Structure and Dynamics through Gradient Landscape Metrics for Sustainable Management of Greater Bangalore
by TV Ramachandra & Vishnu Bajpai & Bharath H Aithal & Settur Bharath & Uttam Kumar - 68-74 Analysis of Price Volatility in Energy Commodities
by Sumeet Gupta Dr. & Manvinder Singh Pahwa Dr.
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