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Content
May 2016, Volume 23, Issue 3
- 345-361 Organizing for brand protection and responding to product counterfeit risk: An analysis of global firms
by Jeremy M Wilson & Clifford Grammich & Fiona Chan
March 2016, Volume 23, Issue 2
- 119-136 An integrated model of customer-brand engagement: Drivers and consequences
by Cassandra France & Bill Merrilees & Dale Miller - 137-152 What’s in a university logo? Building commitment in higher education
by Arnold Japutra & Keni Keni & Bang Nguyen - 153-178 Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
by Salim L Azar & Joana César Machado & Leonor Vacas-de-Carvalho & Ana Mendes - 179-196 The magic of ‘great’ linked to product names
by Jose A Martínez - 197-215 Toward a model of brand strategy adoption
by Heidi Neuvonen - 216-228 Positive affectivity as a predictor of consumers’ propensity to be brand loyal
by Sanjay Pulligadda & Frank R Kardes & Maria L Cronley
January 2016, Volume 23, Issue 1
- 1-2 17th International Corporate Identity Group (ICIG) symposium
by John M T Balmer & Russell Abratt & Nicola Kleyn - 3-7 Corporate brands and corporate marketing: Emerging trends in the big five eco-system
by John M T Balmer & Russell Abratt & Nicola Kleyn - 8-21 The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management
by John M T Balmer & Wei-Yue Wang - 22-37 The perceptions of supplier-buyer relations and its affect on the corporate brand
by Jeremy Flax & Geoff Bick & Russell Abratt - 38-54 Corporate brands as catalysts in times of change: Lessons from a South African bank
by Sean McCoy & Peet Venter - 55-66 Drivers of employee propensity to endorse their corporate brand
by Pride Morokane & Manoj Chiba & Nicola Kleyn - 67-88 Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
by Fernando Pinto Santos & Mario Burghausen & John M T Balmer - 89-117 The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
by Mats Urde & Stephen A Greyser