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Content
April 2016, Volume 19, Issue 2
- 127-139 The Media Reputation of Small Firms: Exploring the Applicability of Existing Reputation Measures
by Nell C Huang-Horowitz - 140-151 Impact of the Reputation Quotient® on Investment Performance
by Thomas M Krueger & Mark A Wrolstad - 152-165 Formative Reputation: From Being an Organizational Asset to Becoming a Process in The Making
by Vasiliki Baka - 166-178 Corporate Image and Reputation as Drivers of Customer Loyalty
by Patricia Martínez García de Leaniz & Ignacio Rodríguez del Bosque Rodríguez - 179-193 Brand Management at a Local Scale: A Case of ‘Ghost Awareness’
by Teresa Ruão & Sandra Marinho & Sara Balonas & Ana Duarte Melo & Ana Isabel Lopes
February 2016, Volume 19, Issue 1
- 4-21 Containing Cause-Related Marketing Skepticism: A Comparison across Donation Frame Types
by Pavlos A Vlachos & Christos D Koritos & Areti Krepapa & Konstantinos Tasoulis & Ioannis G Theodorakis - 22-34 Standing Out or Blending In? The Formation of New Firms’ Legitimacy and Reputation under Different Levels of Market Uncertainty
by Antoaneta P Petkova - 35-46 A Good Reputation: Protection against Shareholder Activism
by Christian Pieter Hoffmann & Peggy Simcic Brønn & Christian Fieseler - 47-58 Typical Tools for Assessment of Communicative Performance
by Josef Pallas & Emma Svensson - 59-76 Applying an Attribution-Based View of Reputation to Examine Firm Responses to Government Product Ratings
by David Eduardo Cavazos & Matthew A Rutherford & Karen Patterson - 77-101 Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation
by Palanisamy Ganesan & Manohar Sridhar
October 2005, Volume 8, Issue 3
- 245-264 How Corporate Communication Influences Strategy Implementation, Reputation and the Corporate Brand: An Exploratory Qualitative Study
by Janis Forman & Paul A Argenti