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Content
January 2011, Volume 1, Issue 1
- 63-79 Drivers and Barriers to Online Social Networks’ Usage: The Case of Facebook
by Riyad Eid & Emrys Hughes
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IGI Global
International Journal of Online Marketing (IJOM)
Contact information of IGI Global
Serial Information
Editor: Hatem El-Gohary
Description: The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.
Series handle: RePEc:igg:jom000
ISSN: 2156-1753
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